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45% of consumers have been a victim of cybercrime

by James on October 27, 2016

New research from MarkMonitor, the world leader in enterprise brand protection, reveals that 45% of consumers have been a victim of some form of cybercrime [more…]

Research : Nadim Sadek is shaking up market research with TransgressiveX

by Will Corry on August 31, 2016

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Over a quarter of businesses do no market research whatsoever, millennials hardest to reach

Over a quarter of businesses do no market research whatsoever, millennials hardest to reach

by James on August 3, 2016

According to a new study led by a company specialising in analytics, consumer insights and market research; over a quarter of UK businesses carry out no market research whatsoever. Furthermore, it was found that 62% of these companies think their audiences are too ‘disengaged’ and ’transient' to effectively help them devise future plans.

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One in ten now use their toilet break to make some money

by James on July 19, 2016

One in ten of us now make pounds whilst spending a penny, according to new findings by online research site, Crowdology. The study found that [more…]

Research from Valassis Limited reveals UK consumers embrace coupons, save £3.3 billion

by James on June 2, 2016

By using coupons and vouchers, Savvy UK shoppers saved £3.3 billion over the last year, based on new consumer research released by Valassis Limited, the UK’s largest coupon and voucher services provider.

Overall, 86 percent of supermarket shoppers use coupons with 40 percent indicating increased use from the previous year. Perhaps surprisingly, 50 percent of full-time workers revealed increased coupon usage, 12 percentage points higher than the previous year.

The survey found that 45 percent of shoppers are looking for promotional offers more than a year ago, eight percentage points higher than the previous year’s response. Younger consumers are more likely to look for deals with 55 percent of 25 to 34 year olds looking for offers compared to 28 percent of those 65 and older. [more…]

ResearchExchange.com bounds out of Beta with mass sign ups of buyers and suppliers of market research

by Simpson on March 10, 2016

ResearchExchange.com, the world’s first online marketplace for the research industry, has come out of beta-testing and is already succeeding in its quest to invigorate the [more…]

Confirmit uncovers the personalities and trends driving Market Research

by Will Corry on October 13, 2015


Survey reveals how researchers see themselves and the future of the industry
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ad:tech London – September 11-12, 2013 – eMarketer Newsroom

by Will Corry on July 22, 2013

eMarketer is the first place to look for market research, statistics and analysis on Internet marketing, advertising, online trends and demographics.

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St Ives Group acquires search and digital agency Branded3

by Will Corry on May 18, 2013

St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.

The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.

Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.

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Women for Women : The cult of youth: Mothers who share clothes with their daughters

by Will Corry on May 16, 2013

Mothers who share clothes with their teenage daughters generate emotional mother-daughter links and project the ideal image of a woman on their daughters.

These are some of the conclusions made by researchers from SKEMA Business School in France which they think will enable fashion professionals to better understand consumption of women’s clothing.

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