Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association. To help businesses […]
Marketing employers who focus too heavily on hiring and training around specific technical skills could be creating a skills imbalance at the heart of their business and impact their ability to embrace digital opportunities, according to the latest research from
Hays Research – Marketers neglect core skills in favour of technical expertise Read More »
Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has launched today, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but
Content marketing agency launches – Foxtrot Papa Read More »
A survey of senior marketers has revealed that 80% are increasing their time spent working with data and almost three quarters (72%) feel that it is negatively affecting the creative aspects of their role. In addition, 69% feel that data
Europeans are addicted to email, according to new research from Adobe, office workers spend just over a third (34%) of their waking day[1] on reading, writing and replying to both work and personal emails. On average, Europeans report that only
Research Infographic : Europeans addicted to email, marketers must evolve to engage them Read More »
Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn. The report, which incorporates research from over 200 UK and US marketers,
Research : Modern marketers spend up to 80% of their time analysing data Read More »
The best of the fresh marketing news.. MCSA, specialists in IT maintenance, business-critical managed services and datacentre transition & refresh projects, has selected Neo Engage, a brand of Neo PR Limited to manage its social media campaign. To ensure successful
Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices,
Hitwise reveals 60% of travel searches begin on mobile Read More »
New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work. Marketers are aware of the need for structured processes for managing
Research : The horror show of Frankenstein’s Marketer / Workfront Read More »
Senior marketers in the UK are overwhelmingly in favour of voting to remain in the UK in the upcoming EU referendum, according to a survey by The Marketing Society and RadiumOne.
