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DMA Talent Research : What employers currently wish for and require from entry-level candidates

DMA Talent Research : What employers currently wish for and require from entry-level candidates

by on June 28, 2019

Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association.

To help businesses and aspiring marketers better understand what skills are most in demand in the industry, the ‘Data & Marketing: Attracting the Next Generation’ report asked managers of organisations, large and small, what skills they look for when recruiting for entry-level marketers.

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Hays Research – Marketers neglect core skills in favour of technical expertise

Hays Research – Marketers neglect core skills in favour of technical expertise

by on November 7, 2016

Marketing employers who focus too heavily on hiring and training around specific technical skills could be creating a skills imbalance at the heart of their business and impact their ability to embrace digital opportunities, according to the latest research from recruiting experts Hays Marketing.

The findings of the ‘Elements of a Marketer’ report, which surveyed almost 300 senior marketing professionals, reveal some interesting trends that marketing professionals need to adapt to. [more…]

Content marketing agency launches – Foxtrot Papa

Content marketing agency launches – Foxtrot Papa

by on October 27, 2016

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has launched today, providing innovative and engaging content for world-class brands.

The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but with nearly 13 years of experience in strategic content marketing, Foxtrot Papa’s standing as one of London’s original content natives is both unique and undeniable.

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Research : 71% of marketers feel overwhelmed by data and 69% feel it’s distracting them from their core market duties  /  Callcredit Information Group

Research : 71% of marketers feel overwhelmed by data and 69% feel it’s distracting them from their core market duties / Callcredit Information Group

by on October 6, 2016

A survey of senior marketers has revealed that 80% are increasing their time spent working with data and almost three quarters (72%) feel that it is negatively affecting the creative aspects of their role. In addition, 69% feel that data is distracting them from their core marketing duties and a shocking 71% feel overwhelmed rather than empowered by data. [more…]

Research Infographic : Europeans addicted to email, marketers must evolve to engage them

Research Infographic : Europeans addicted to email, marketers must evolve to engage them

by on October 4, 2016

Europeans are addicted to email, according to new research from Adobe, office workers spend just over a third (34%) of their waking day[1] on reading, writing and replying to both work and personal emails.

On average, Europeans report that only 21% of the branded email offers they receive via their personal email are interesting enough to open (and that’s only 15% for those received at work). This is down across both work and personal emails by 10% from 2015.

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Research : Modern marketers spend up to 80% of their time analysing data

by on September 28, 2016

Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn.

The report, which incorporates research from over 200 UK and US marketers, reveals the attitudes and challenges faced in today’s data-centric marketing landscape. Amongst the key findings, the report revealed that 99.5% of marketers are now attempting to analyse their customer data, yet nearly 1 in 5 do not have the appropriate in-house tools needed to undertake this task fully. [more…]

“We wanted to liven up our social media channels and promote our expert services with a fresh and exciting tone” / MCSA – Neo Engage

“We wanted to liven up our social media channels and promote our expert services with a fresh and exciting tone” / MCSA – Neo Engage

by on August 23, 2016

The best of the fresh marketing news..

MCSA, specialists in IT maintenance, business-critical managed services and datacentre transition & refresh projects, has selected Neo Engage, a brand of Neo PR Limited to manage its social media campaign.

To ensure successful delivery of this social-only campaign, Neo Engage will create a variety of engaging thought leadership led content for MCSA’s social media channels and website, with the aim of promoting its services. [more…]

Hitwise reveals 60% of travel searches begin on mobile

Hitwise reveals 60% of travel searches begin on mobile

by on August 10, 2016

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.

The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.

Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.

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Research : The horror show of Frankenstein’s Marketer / Workfront

Research : The horror show of Frankenstein’s Marketer / Workfront

by on July 25, 2016

New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work.

Marketers are aware of the need for structured processes for managing work but struggle to implement them.

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Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

by on May 27, 2016

Senior marketers in the UK are overwhelmingly in favour of voting to remain in the UK in the upcoming EU referendum, according to a survey by The Marketing Society and RadiumOne.

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