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5 ways to evaluate success of your marketing campaigns

5 ways to evaluate success of your marketing campaigns

by on October 9, 2019

Several factors impact the success of your marketing campaigns.

It helps to study a digital marketing course, such as those available at GetSmarter, to equip yourself with relevant knowledge and skills.

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Six defensive marketing strategies

Six defensive marketing strategies

by on February 27, 2019

Building up a brand and a loyal customer base takes time, but achieving this does not mean that you can ease off on the marketing strategies.

Every business will have competitors, and with new businesses forming all the time, the number of competitors can easily increase.

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How to manage your marketing with Kanban

How to manage your marketing with Kanban

by on September 3, 2018

When implementing a marketing campaign – there are lots of things that you need to juggle at the same time for everything to go off properly.

There are often strict deadlines that need to be met to go with optimum times, and within that there are lots of different elements and subtasks that you need to take into account.

It also often means that you need to liaise with different teams in order to make this happen.

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4 ways to power up your B2B email marketing campaigns – Julie Knight

4 ways to power up your B2B email marketing campaigns – Julie Knight

by on September 13, 2016

The power of email is not likely to dwindle anytime soon. Email marketing campaigns are cost-effective and have a high return on investment (ROI) when the right design and messaging are used.

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ACHICA improves their personalised customer experience using Sailthru Technology

by on April 7, 2014

7th April 2014: ACHICA, the members-only luxury lifestyle store, has entered into a long-term partnership with Sailthru, the leading provider of personalised marketing communications technology.

This agreement will enable @ACHICALiving to take full advantage of the @sailthru omni-channel personalisation platform to provide unique brand experiences to every individual customer.

Sailthru Smart Data™ technology will power all personalised communications and onsite experiences for ACHICA, including email and mobile.

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