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How to fix 8 common online marketing mistakes

How to fix 8 common online marketing mistakes

by on January 14, 2019

Whether you're a dentist promoting your clinic, a lawyer promoting legal services, or a businessperson with an online clothing store, you can take advantage of online marketing to gain more customers and increase your sales.

However, it's not as easy as it may seem and many are committing mistakes without even realizing it.

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Video : Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world / Gary Vaynerchuk

by on December 21, 2013

What It Takes to Succeed at Social Media
Gary Vaynerchuk talks to Inc.'s Eric Schurenberg about social media marketing strategy and his new book, Jab, Jab, Jab, Right Hook [more…]

10 ways to add Pinterest to your marketing strategy (Infographic)

by on May 14, 2013

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What is Attribution Modelling? / Guest Post by Sandra Melo, Search Executive at Threepipe

by on April 15, 2013

In the past, most advertisers relied on a basic, linear model approach, which was based on the "one size fits all" concept.

This idea was the one which shaped the online advertising market as we see it today, leading to the creation of complex reward structures and conversion funnels which are a must in our days. Generally speaking, the past approach focused only on the target area of the last click, whereas the new approach is basically an entire environment where everything is based on the ever-growing customer demand.

The last click (or impression-based models) only allowed for a basic understanding of the companies' growth tracking and analysis. On the other hand, an attribution model is built from the ground to ensure a continuous development using the customers' behavioural data. Thus, the ultimate point falls on the better allocation of advertisement funds, funds which should return a generous profit. For this to be achieved, the approach needs assessment and optimization at the micro level (e.g. where brand keywords are able to influence one another), as well as a quality macro channel approach (e.g. the influence on searched keywords).

Attribution modelling requires companies to shape their advertisement campaigns according to these factors. [more…]

How social media is changing brand building

by on June 10, 2012

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact.

Digging a little deeper we see that online video is hot with the B2B crowd (who knew) while mobile is the weapon of choice for B2C. [more…]