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marketing trick

Boobs? Is this more like a joke (or marketing trick) rather than a serious business idea?

by Will Corry on May 17, 2013

  • Thanks to a new feature from Brayola, the startup looking to pair your boobs with the right bra, you can not only check out an endless stream of breasts but perhaps you can even find a bra that fits correctly.
  • According to the company, 80 percent of women are wearing the wrong size bra.
  • Shocking, no? But the new Fit or Not feature from Brayola aims to change all that, and not in the most traditional way you might imagine.

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