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Buzzoole launches the industry’s first ever benchmarking report

Buzzoole launches the industry’s first ever benchmarking report

by on February 6, 2019

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.

It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.

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‘Most successful’ advert for the brand in 10 years

‘Most successful’ advert for the brand in 10 years

by on April 6, 2017

Mars Chocolate UK has revealed that last year’s adverts for  Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.

Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.

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Movers and Groovers : Samantha Giles to join McCann Worldgroup as EVP, Global Business Leader on Nestle

Movers and Groovers : Samantha Giles to join McCann Worldgroup as EVP, Global Business Leader on Nestle

by on October 7, 2016

McCann Worldgroup has announced the appointment of Samantha Giles as EVP, Global Business Leader on the agency’s global Nestle business. She joins from Ogilvy & Mather where she has been Worldwide Managing Partner.

Giles, who will remain based in London, will succeed Julian Ingram who has headed the Nestle business for the past two years, extending the agency’s relationship with Nestle into additional areas. Ingram will be moving into a new role within the company.

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Movers and Groovers : Mars appoints new UK marketing chief – Michael Magee

by on February 11, 2015

Mars has promoted VP UK marketing, Michael Magee as marketing chief for Europe and Eurasia; UK strategy director Michele Oliver will replace him.

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“A real threat to our industry” – On-pack promotions could breach Patent and cost a packet

by on December 10, 2014

Brand owners and agencies planning on-pack offers in 2015 need to be aware that their campaigns may be in breach of a European patent which could cost them thousands.

The patent, originally issued to the now extinct online reward scheme Beenz.com, covers the use of codes printed on promotional packs and till receipts or vouchers that is then linked to the ward of a prize or reward.

If the consumer  enters the codes onto a website or via text or post, and once validated, they then have the chance to win a prize or reward this is likely to be a breach of the patent regardless of whether it is an instant win, prize draw or competition mechanic.

Contact abi@promoveritas.com for more details.

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Movers and Groovers : Fiona Dawson promoted to head Mars’ global food business

by on September 29, 2014

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Movers and Groovers : HeyHuman hires Shnoosee Bailey as Creative Director

by on September 15, 2014

London, 15 September 2014 HeyHuman is bolstering its creative team with the hire of Shnoosee Bailey to the role of Creative Director.

Bailey brings 16 years of creative leadership experience and joins the agency from her previous role as Executive Creative Director at Saatchi & Saatchi X.

Prior to that she was Creative Director at Publicis Dialog. Bailey’s previous senior experience also includes stints at 141 London, Chemistry and Leo Burnett, Australia.

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Helen Weisinger – incoming chief marketing at HeyHuman and Brave

by on July 11, 2014

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The one about Kellogg’s apparently coming to a conclusion that the Kellogg name itself wouldn’t be enough

by on June 23, 2014

Big players like Nestlé, Mars, Taco Bell and others are all jumping onboard the co-branding marketing trick

Kellogg's is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal, the brand apparently came to the conclusion that the Kellogg name itself wouldn't be enough.

So it struck a licensing deal with J.M. Smucker Co. to create Kellogg's Jif Peanut Butter cereal, whose boxes carry the familiar red, blue and green stripes of the Jif brand, along with Kellogg's red script.

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Movers and Groovers : Brand Union has announced the appointment of John Shaw to the newly created role of Worldwide Head of Strategy and Planning

by on May 20, 2014

John Shaw

WPP-owned global brand strategy and design agency, Brand Union, (www.brandunion.com) has announced the appointment of John Shaw to the newly created role of Worldwide Head of Strategy and Planning.

Shaw will report in to Simon Bolton, Worldwide CEO of Brand Union. He will also be  responsible for leading the London strategy and planning department, reporting in to Catherine Gale, UK and Ireland CEO.

John joins the @brandunion network from WPP Team Red where he held the position of Chief Strategy Officer. Prior to this, John had a distinguished career in marketing services and advertising at companies including A.C. Nielsen, J Walter Thompson, Mars, and Wunderman/Y&R. [more…]