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Movers and Groovers : Marketing and food development moves at McDonald’s

Movers and Groovers : Marketing and food development moves at McDonald’s

by on May 31, 2019

McDonald's UK and Ireland has brought its marketing, insight, and food development teams together as part of a restructuring.

The move sees Michelle Graham-Clare promoted to marketing director for food and beverages. Graham-Clare was previously head of marketing, a role to which she was appointed in 2018.

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Labour’s Tom Watson demands McDonald’s cancel Monopoly promotion

Labour’s Tom Watson demands McDonald’s cancel Monopoly promotion

by on March 17, 2019

Midlands MP Tom Watson has called on McDonald's to cancel a new promotion, claiming it will add to Britain's obesity crisis.

Mr Watson, MP for West Bromwich East and and Deputy Leader of the Labour Party, says the new Monopoly competition will encourage people to overeat.

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New Research : Which company branding has stood the test of time?

New Research : Which company branding has stood the test of time?

by on August 11, 2018

Britain’s favourite logo is Coca-Cola’s, according to a new poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.

It’s so popular the logo can commonly be found on fashionable clothing items, homeware and other desirables - while vintage items featuring the logo can sell for thousands of pounds. Second spot was secured by US fast-food chain, McDonald’s - ahead of Disney’s Mickey Mouse silhouette logo in third and Cadbury’s logo in fourth.

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McDonald’s is moving its European base to the UK in a dramatic vote of confidence in Brexit

by on December 9, 2016

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What’s really in your McDonald’s fast food?

by on October 25, 2016

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Big Blunders : McDonald's manager, who pulled down a woman's trousers down jailed

by on October 20, 2016

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[Watch] “Some mornings you don’t wake up until you have had breakfast”

[Watch] “Some mornings you don’t wake up until you have had breakfast”

by on October 15, 2016

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James Corden joins McDonald’s UK’s festive campaign to sing a Christmas Classic

James Corden joins McDonald’s UK’s festive campaign to sing a Christmas Classic

by on December 30, 2015

Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden has teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys.

The unique one off advert will air during the break of one of the most popular programmes on Christmas Day – Coronation Street.

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Our 3 best stories … McDonalds allow you to pay with love : Trial offer from E-goi : Coca Cola and JetBlue inspire humanity

by on December 21, 2015

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3 lesser-used online guerrilla marketing tactics … Hotcow

by on October 19, 2015

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