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Movers and Groovers : Marketing and food development moves at McDonald’s

Movers and Groovers : Marketing and food development moves at McDonald’s

by on May 31, 2019

McDonald's UK and Ireland has brought its marketing, insight, and food development teams together as part of a restructuring.

The move sees Michelle Graham-Clare promoted to marketing director for food and beverages. Graham-Clare was previously head of marketing, a role to which she was appointed in 2018.

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It’s a Supermac victory, but is it all over?

It’s a Supermac victory, but is it all over?

by on February 20, 2019

Gemma Boucher [pictured left] and Fiona McBride, trade mark attorneys at European intellectual property firm, Withers & Rogers LLP write

On 11 January 2019, the European Intellectual Property Office (EUIPO) revoked McDonald’s trade mark for ‘Big Mac’.

This left the way open for Irish fast-food chain, Supermac, to market its offering under its ‘Supermac’ brand name in the UK and EU.

But will this ruling be the end of the matter? .. Fiona McBride -right

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[Watch] “Some mornings you don’t wake up until you have had breakfast”

[Watch] “Some mornings you don’t wake up until you have had breakfast”

by on October 15, 2016

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