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Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

by on April 11, 2015

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial.

This requires good and thorough planning. Here are the decisions you’ll need to make and what to consider:

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Question – How to produce ‘fresh’ new leads? / Answer – Track 10 articles in theMarketingblog and 3 free email campaigns

by on September 28, 2013

An important new concept from theMarketingblog designed to turn tracking of your articles and success stories into worthwhile new business

The objective is to combine results obtained from the reader tracking technology on multiple articles appearing in www.themarketingblog.co.uk (Shaken) with bespoke result-driven email campaigns to (a) the prospects generated via theMarketingblog and (b) your current database via our partner StrategyMix (Stirred). [more…]

Important news for B2B marketers : Make full use of reader tracking of your articles in theMarketingblog (Shaken) combined with bespoke email campaigns (Stirred)

by on August 30, 2013

A brand new service from theMarketingblog designed to turn interest in your content into worthwhile new orders. Better still - we are linking up with StrategyMix to give you even more leads

The objective is to combine results obtained from the reader tracking on multiple articles appearing in www.themarketingblog.co.uk (Shaken) with bespoke result-driven email campaigns to (a) the prospects generated via themarketingblog and (b) your current database via our partner StrategyMix (Stirred).  It’s explained in more depth here

Here's a challenge and a 'happy' extra benefit.  Test us - Send us an article for theMarketingblog. Contact Will Corry, 01784 434 412 We will give it pride of place in both our Word Press site and in the 25,000 reach award winning newsletter. All at no charge. It’s a no brainer – please rush us your success story.

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Two free tickets for ‘On The Edge Bristol’ up for grabs – worth £125 each

by on June 5, 2013

There are two free tickets worth £125 each available for this event in Bristol on next week -  11th June

To enter please email Will Corry  will@themarketingblog.co.uk with 'Yes I want to go to this conference' in the subject line. It's that simple

After the success of the 2012 On The Edge Digital Marketing Conferences, these incredible events are back!  On The Edge Live is an incredible one-day digital marketing conference bringing together the most inspirational and successful speakers from the digital world. Bristol is set for 11th June. With a fantastic line-up & content designed to ignite those creative brains, you and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success.

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The challenge : Developing a framework consisting of standards in the fields of advertising formats, KPIs and metrics

by on May 27, 2013

  • IAB appoints Karim H. Attia as Chairman of the Brand Advertising Committee

  • With immediate effect the CEO of nugg.ad will chair the Brand Advertising Committee (BAC) of IAB Europe
  • Initial BAC results presented at IAB Interact in Barcelona
  • Attia’s future role: creating and standardising branding standards

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