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Mihkel Jäätma

Which Christmas ad comes out tops? Authenticity and humour are the big themes

Which Christmas ad comes out tops? Authenticity and humour are the big themes

by on November 24, 2017

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Christmas ad, as authenticity and humour are the big themes in winning consumers over this year.

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Facial-tracking study reveals key to successful luxury advertising … Realeyes

Facial-tracking study reveals key to successful luxury advertising … Realeyes

by on November 14, 2017

Sector may be shifting away from a more aloof and elitist past

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best. [more…]

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

by on February 9, 2017

Humour is what engaged people, not tackling social issues

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and left a lasting impression.

The score comes from Realeyes emotion measurement technology which tracked the facial expressions of 3,300 people via their webcams, who were provided by audience platform, Lucid.

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Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

by on January 18, 2017

The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology.

Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.

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John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

by on December 7, 2016


Humour scores big this year as the best performing ads steer clear of heavy emotions

After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.

Its Buster the Boxer ad scored 94.8% on the emotionally compelling scale, putting it top in a Realeyes/Lucid study of 65 ads, narrowly ahead of The Body Shop’s Jungle Bells (94.1%) – which is the highest scoring ad among men. [more…]

Buster the Boxer is John Lewis’ most emotionally engaging festive ad / Emotion measurement firm Realeyes

Buster the Boxer is John Lewis’ most emotionally engaging festive ad / Emotion measurement firm Realeyes

by on November 15, 2016

Mihkel Jaatma, Realeyes’ CEO

The results are based on facial recognition technology which measured people’s reactions as they watched the ads:

  • Buster scored better than 95% of the 5,700 ads ever tested by Realeyes in terms of emotional engagement, which is a combined measure of how the ad scores on attraction, retention, engagement and impact
  • Furthermore, it scored in the highest 1% of ads ever tested among women under 30
  • It’s the most compelling of the last six John Lewis ads (see chart below), the next best being 2011’s “The Long Wait” which scored better than 89% of ads ever measured.
  • The scene of Buster on the trampoline is the most engaging scene ever tested for a John Lewis ad

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Movers and Groovers : Realeyes has appointed David Bilicic as their Head of Global Sales and Strategic Partnerships

Movers and Groovers : Realeyes has appointed David Bilicic as their Head of Global Sales and Strategic Partnerships

by on September 8, 2016

Emotion measurement technology firm Realeyes has appointed industry veteran David Bilicic as their Head of Global Sales and Strategic Partnerships, to accelerate their worldwide growth.

Bilicic will be based in New York, reporting to @realeyesit Realeyes CEO Mihkel Jäätma, and will be drawing on over 25 years’ experience to develop the business, with a strong focus on the US market. He is joined by John Tomchek as US-based Commercial Director, previously of Quantifind, another SaaS-based analytics platform. [more…]

MediaCom enters global emotion measurement partnership with Realeyes

by on January 12, 2016

The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.

This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.

https://www.realeyesit.com/

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Research : The most engaging High St Christmas ad is…not John Lewis’ Man on the Moon … Realeyes

by on December 15, 2015

Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.

Here are the 10 most compelling ads from high street retailers as revealed by measuring people's emotions via their facial reactions. NOTE: The data is actual measured data - not based on a survey/questionnaire.

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Movers and Groovers : Emotion measurement tech company hires leading US government data scientist

by on August 26, 2015

A senior data science leader at the U.S. Securities and Exchange Commission has joined Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

http://www.realeyesit.com/

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