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7 reasons why your company should use Geofencing Mobile Marketing

7 reasons why your company should use Geofencing Mobile Marketing

by on August 2, 2019

Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.

It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.

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How to make your business mobile friendly

How to make your business mobile friendly

by on July 10, 2019

In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.

They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.

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New research : How to leverage next-gen CCM

New research : How to leverage next-gen CCM

by on April 10, 2019

Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience

According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”

Access a copy of the research here >>>>

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3 simple steps to prepare for Google’s Mobile First Index … exclusive

3 simple steps to prepare for Google’s Mobile First Index … exclusive

by on October 6, 2018

Article written by Alex of Climbing Trees 

We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.

First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.

Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.

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B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

by on October 12, 2017

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe.

Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to sport and commercial organisations across Europe, further growing B60’s digital strategy services. With the two companies having extensively worked together for the past 18 months, this corporate association will further solidify their relationship. [more…]

New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.

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Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

by on December 9, 2016

UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.

A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.

However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]

Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019

Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019

by on December 6, 2016

Yaron Morgenstern, CEO at Glassbox

Glassbox has today revealed the top trends organisations will be focusing on in 2017, to improve customer interactions and transactions across digital channels, as well as cross-departmental improvements to optimise customer service and meet pending changes in regulation.

Based on our close work with many leading global organisations, we’re able to foresee that digital transformation will continue to be the overarching theme of the coming year, with mobile strategies, compliance and the move of business (big data) analytics from a siloed to a more cross-departmental approach also being major trends.

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Study of Retailers’ Apps over Black Friday/Cyber Monday Highlights Holiday Mobile Growth

Study of Retailers’ Apps over Black Friday/Cyber Monday Highlights Holiday Mobile Growth

by on November 30, 2016

As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile. [more…]

A new online platform for watching great stand up

by on November 16, 2016

NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016.  Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.

Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.

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