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How to make your business mobile friendly

How to make your business mobile friendly

by on July 10, 2019

In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.

They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.

[more…]

3 simple steps to prepare for Google’s Mobile First Index … exclusive

3 simple steps to prepare for Google’s Mobile First Index … exclusive

by on October 6, 2018

Article written by Alex of Climbing Trees 

We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.

First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.

Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.

[more…]

How the web changed the way we compete with each other

How the web changed the way we compete with each other

by on March 20, 2018

Since the start of the digital age the Internet has made great impact on various spheres of human life.

Today many people wouldn’t be able to image their lives without the Internet, computers and mobile devices. This shows just how vital the web has become in our everyday lives.

Some of the biggest changes that can be noticed are in the way we communicate, the way business is done, how marketing has changed, the availability of information and so on. However, the impact of the web is so strong that it has changed many social spheres of life and how we behave. [more…]

Exclusive : Mobile first – Marketing in the age of mobile

Exclusive : Mobile first – Marketing in the age of mobile

by on January 9, 2018

It’s no secret that mobile phones have become ubiquitous today.

After all, these are highly powerful, useful, and most importantly- easily affordable electronic devices that offer on-the-fly Internet access and a variety of utility apps (most of which are free to use).

[more…]

Mobile eCommerce – Facts for a successful online shop

Mobile eCommerce – Facts for a successful online shop

by on October 20, 2017

 

Smartphones and tablets are replacing the classic desktop. Therefore it is hardly surprising that more and more mobile shopping is taking place.

To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be optimised for tablets and smartphones.

By Herbert Buchhorn* [more…]

Breaking : EE and BT mobile customers have been banned

by on September 1, 2017

EE and BT mobile customers who have failed their credit checks have been banned from using their UK minutes abroad - despite new laws meaning firms can no longer charge customers in Europe.

From June 15, holidaymakers were offered free roaming in Europe following new rules from the European Commission.

[more…]

YOC forms tripartite agreement with Future and Appetite

YOC forms tripartite agreement with Future and Appetite

by on August 8, 2017

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.

Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]

‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

[more…]

YOC exceeds revenue forecast in Q1/2017

YOC exceeds revenue forecast in Q1/2017

by on June 19, 2017

Revenue increase higher than expected at 36%

Above average growth of automated sales

Mobile advertising company YOC AG achieved more than 36% revenue growth to EUR 3.09 million in the first quarter of 2017 (Q1/2016: EUR 2.27 million), exceeding its own forecast. In the last 12 months YOC’s share price has increased by 164.34% (from 2.75EUR to 7.70EUR) with the company currently valued at 24 Million EUR. [more…]

Research : Dark Social is key to converting rugby fans

Research : Dark Social is key to converting rugby fans

by on February 3, 2017

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. [more…]