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How to make your business mobile friendly

How to make your business mobile friendly

by on July 10, 2019

In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.

They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.

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4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

by on September 10, 2016

Things to consider when building an e-commerce website

Digital commerce is not the future, it's the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016.

While not all merchants are ditching their brick and mortar stores, more and more sellers are beginning to move their transactions online. With rent costs on the rise in urban centres, this is a prudent move.

However, creating a successful e-commerce site requires careful consideration and design. We've listed some crucial steps in building an e-commerce site below.

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New survey highlights retailers’ conflicting views over showrooming / Live & Breathe,

by on July 3, 2013

Research released today has revealed that retailers are still divided over whether to help or hinder ‘showrooming’ (shoppers viewing items in-store, then checking prices and buying on their mobiles): 13% of shoppers said they’ve found that store staff don’t seem to care. Only 8% said staff tried to make them buy there and then by offering a deal, while another 8% said staff were awkward and unhelpful.

Comparatively, stores in London seem to be the most mobile-friendly: only 3% of retail staff in the capital were unhelpful to showrooming shoppers.

The survey was commissioned by retail and shopper creative agency Live & Breathe, speaking with 1,000 shoppers all around the UK. It also found that vouchers and discount coupons are the most in-demand mobile technology for modern shoppers: a quarter (27%) would like to see them, followed by 21% who’d like to be able to access more product details.

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Why I won’t be eating at that restaurant …

by on December 18, 2012

restaurant-dining

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If there’s one thing my family and I can agree on, it’s that we love to go out to eat.

This is especially true on the weekends when we’re out and about running errands. At some point we’re hungry and looking for a restaurant nearby that isn’t an over-priced chain. So how do we decide where to eat?

First, we want to know what’s available in the area. So I go directly to my iPhone.

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