New research from VoucherCodes.co.uk has found that Brits are spending, on average, £36.76 of their monthly disposable income via their mobile devices. This equates to a huge £1.46 billion spent using mobile technology in the UK every month*.
The digitally savvy younger generations are leading the charge in mobile payment adoption, with those aged 18 to 24 spending £67.59 of their monthly disposable income via their mobile devices compared to just £16.89 amongst those aged 55 and over. Currently, men are over twice as likely as women to shop using mobile payments in store (12% vs 5%).
Despite the relative infancy of contactless mobile payment technology in the UK, 1 in 20 people are using it once a week or more. With more mobile handsets enabled for contactless payments, reservations are slowly beginning to disappear and as many as 13% of British consumers have no reservations at all, says the study.
@SkyParlour! lands small consultancy gong at CIPR awards
SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards #CIPREXCEL in London.
The Manchester-based PR firm was described by the judges as being "more focused than a heat-seeking missile" and was praised for its strong brand and culture, as well as its deep knowledge of the sector, which makes it ideally placed to take advantage of the growing mobile payments and m-commerce market.
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3 October, 2013, London | Call us now on +44 (0) 207 183 2920
The Mobile Marketing Live Conference Programme brings together leading brands who have successfully deployed mobile in their business, and expert practitioners who have their finger on the pulse of the latest developments in their area of expertise.