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The Mobile-First Perspective: A mobile ad ecosystem for all

by Will Corry on November 30, 2013

Carrie Coffee, who is VP Sales at Mojiva, Inc writes ...  Mobile Advertising is scaling. Some would say we are there. Most would say there are key limitations that are holding back budget, and therefore making it challenging to see the ecosystem thrive. One perspective to argue is that mobile ad technology has yet to scale to the level needed for the ecosystem to generate real revenue.

Mojiva, Inc, a leading global advertising display company with two successful brands – Mojiva and Mocean Mobile. Mojiva, the mobile ad network, reaches more monthly mobile devices than any other network. Mocean Mobile, the mobile ad-serving platform, powers mobile revenue opportunities for publishers, developers, app stores, brand marketers, and ad agency trading desks by giving them the ability to serve display ads to all mobile devices including smartphones and tablets. [more…]

Facebook versus Twitter – who is winning the ad-technology game? / Dave Gwozdz, CEO of Mojiva

by Will Corry on September 25, 2013

The mobile advertising game is an interesting one to watch.

While social media giants have for some time been battling for the upper hand to make the most of burgeoning mobile trends and achieve the greatest ROI from mobile advertising, Twitter’s recent acquisition of mobile ad exchange MoPub has put it safely at the forefront of the ad technology game. [more…]

Is mobile still to blame for the death of the High-Street? / Nick Marsh, VP of Sales EMEA, Mojiva

by Will Corry on September 9, 2013

Mobile is often cast as the villain for retailer brands – stealing away consumers to a potentially limitless range of competitors.   It has been reported that in many areas we have seen the demise of the high street during the economic downturn.

This coupled with an increase in online shopping, means that the future of the high street seems to be hanging in the balance. So the question remains, is mobile causing the death of the high street?

In my opinion mobile can only become a friend to the high street retailer if implemented effectively. According to an IBM study, mobile sales now represent 19% of all online sales, up 28% from last year. M-commerce is no emerging market; in my opinion it’s definitely arrived.

Mojiva [more…]

All about Marilyn Monroe-like pose, Mojiva, NEC display, Share a Coke, YunoJuno, Branded3

by Will Corry on May 18, 2013

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‘The Democratisation of Tablets’ / Nick Marsh, Mojiva

by Will Corry on May 17, 2013

Nick Marsh, Vice President, EMEA Sales and Publishing, Mojiva

Remember when the Internet was the shiny new object that everyone simply had to get their hands on and use? New desktop and laptop computers were entering the market faster than you could blink, each with a new and improved set of features and functions.

As adoption and usage of PCs grew worldwide, consumers soon began to rely on these devices to do more than simply create a business presentation or write an essay (for school). Then came the wildly popular iPad in 2010.

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“The State of Mobile News Consumption” / Mojiva

by Will Corry on December 7, 2012

Half Of UK Smartphone Users Read Online News Every Day

British consumers are increasingly relying on their mobile devices to connect to the Web and access online content. For many UK smartphone owners their mobile devices are also an important tool for keeping up-to-date with the latest news, as more than half of them visit at least two news sites every day.

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John Owen of Mobile Marketing Magazine talks about the various events and media they are producing

by Will Corry on October 26, 2012

John writes .. On the 29 November the Effective Mobile Marketing Awards will be taking place at the London Film Museum. Global Brands and Agencies battle it out for the 19 awards. Seats are selling fast and we have a limited amount of sponsorship opportunities available. www.mobilemarketingmagazine.com/awards

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Appsnack,Tapjoy,Easy2 and Spoke Interactive take silver at Mobile Marketing Live

by Will Corry on September 14, 2012

Mobile Marketing Live write  ..  Four more companies have signed up as Silver sponsors at Mobile Marketing Live , our two-day conference, exhibition and networking event, taking place at the Business Design Centre in London on 1-2 October 2012.

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Mobile Marketing Live preview: Why brands should tap into mobile targeting now

by Will Corry on September 1, 2012

Mobile advertising has traditionally been viewed, and integrated, as a small piece of a brand’s overall advertising mix. However, a recent report from eMarketer on global mobile advertising spending points to the impact of mobile-centric advertising strategies for global brands and marketers.

Mobile ad spending worldwide is predicted to top $6.43 billion in 2012.

Mojiva are sponsors of the Mobile Marketing Live conference & exhibition taking place on October 1st-2nd 2012 at the Business Design Centre in London. Article by Nick Marsh, vp for sales & publisher development (EMEA) with Mojiva

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What successful mobile marketing campaigns should look like / ad:tech London / Mobile Marketing Association

by Will Corry on August 16, 2012

Dedicated pavilion and speaker programme to feature mobile industry leaders including Mojiva, MobPartner and InMobi

The MMA will have a dedicated mobile marketing pavilion at the show

The MMA in collaboration with ad:tech has confirmed a dedicated speaker programme of  industry leaders for the Mobile and Social theatre, which will feature the likes of MMA members Mojiva, MobPartner and InMobi

With a 53 per cent growth in mobile marketing representation at ad:tech in the last two years, the MMA pavilion has become an important part of the show as it supports MMA member visibility. In addition, the event will feature a dedicated ‘Mobile and Social’ speaker programme to help attendees understand what successful mobile marketing campaigns should look like.

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