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“Sensodyne awarded the prestigious Grand Prix prize” / The Marketing Society Excellence Awards

by on June 16, 2016

Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.

Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.

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Food Porn Adverts don’t tempt Brits to stores; value for money does

by on June 15, 2016

Food porn style adverts, like those by M&S aren’t tempting Brits to shop in their stores and to try new foods. In fact only 4% [more…]

Wasted potential and lost opportunities: the sorry state of UK retail Wi-Fi

by on June 10, 2016

Less than a third of the top 50 UK high street retailers offer free Wi-Fi – and it takes ages to access when they do. [more…]

M&S Patron’s Lunch / A celebration of The Queen’s patronage of over 600 organisations and her 90th birthday

M&S Patron’s Lunch / A celebration of The Queen’s patronage of over 600 organisations and her 90th birthday

by on June 6, 2016

M&S has launched a new campaign to promote its limited edition Patron’s Lunch picnic range. M&S is official food partner of The Patron’s Lunch, an event marking the celebration of The Queen’s patronage of over 600 organisations and her 90th birthday.

The ‘Patron’s Lunch’ spot features favourite British picnic treats such as pork pies, salad and trifle, available in store, which champions fantastic ingredients from every region of the UK. [more…]

M&S : How well do you really know your core customer? / Comment from Vince Kerrigan

by on June 5, 2016

Exclusive comment from Vince Kerrigan who is a strategic solutions manager at Vital Communications.

Steve Rowe’s promise to ‘cherish’ and get to know more about ‘Mrs M&S’ in a bid to revive the high street retailer’s fortunes is a refreshing expression of a brand that wants to re-connect with its core customer. It is also a reminder to businesses to invest in strong consumer research in order to understand how to position their brand.

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M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

by on May 26, 2016

M&S has launched a new online campaign for Shwopping, its clothes swapping scheme to raise money for Oxfam, fronted by the organisation’s ambassador Joanna Lumley.

The initiative invites customers to leave their old and unwanted clothes by any brand at Marks & Spencer stores. These are then given to Oxfam to be resold online or in international markets. What is not sold or re-used is recycled.

The online campaign, created by RKCR/Y&R, consists of a series of stylishly animated films narrated by Joanna Lumley. The films show dozens of items of clothing morphing into good deeds while the Absolutely Fabulous star explains all the ways Shwopped items can help those in need.

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M&S launch new summer food campaign

M&S launch new summer food campaign

by on May 10, 2016

M&S has launched a new summer food campaign bringing the colour and excitement of the Fiesta to life and celebrating its range of exotic foods inspired by the Americas. [more…]

M&S launches ‘The Art of Summer’ campaign for its summer 2016 fashion collection

M&S launches ‘The Art of Summer’ campaign for its summer 2016 fashion collection

by on May 9, 2016

M&S has launched a new campaign for its summer 2016 collection for women, men and children.

“The Art of Summer” campaign, created by RKCR/Y&R, showcases M&S’s summer fashion, from trench coats to floral dresses, and highlights the brand’s unique quality and style.

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M&S launches ‘Adventures in Wonderfood’ campaign for the new year

M&S launches ‘Adventures in Wonderfood’ campaign for the new year

by on January 11, 2016

DateX: M&S has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices.

The ‘Adventures in Wonderfood’ campaign, created by RKCR/Y&R, puts a vibrant, energetic spin on healthy eating, showing fresh fruit and vegetables getting sliced, diced and blitzed into juices and soups, as well as delicious wraps and meals.

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Movers and Groovers : M&S boss Marc Bolland to go … quickly dubbed “the Bolland bounce”

by on January 7, 2016

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