Get in Touch

Nadim Sadek

Transfer deadline day .. Nadim Sadek-TransgressiveX .. Sensewhere – £1.4m funding

Transfer deadline day .. Nadim Sadek-TransgressiveX .. Sensewhere – £1.4m funding

by on August 31, 2016

The Marketing Newsletter UK

Read today's [Wednesday] Marketingblog newsletter. It's fresh news that you can use. Deadline day .. Nadim Sadek-TransgressiveX ... Sensewhere secures £1.4m funding ..NewVoiceMedia ..E-goi ..plus great Laughter Spots.

Read this special issue NOW >>>>>

[more…]

Research : Nadim Sadek is shaking up market research with TransgressiveX

by on August 31, 2016

[more…]

“Olympic brand management is about trickle and smash” / Nadim Sadek of TransgressiveX

by on August 8, 2016

[more…]

Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX

Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX

by on July 13, 2016

New brand measurement and optimisation agency, TransgressiveX (TX) continues its disruptive market entry with its Inaugural eXchange Awards. This is the first time an agency has launched its own sector awards scheme.

More about the awards...

[more…]

Research : Brand with Best Brand eXchange Power 2016 – Simon Walker, Kepak & Helen Welch, Saga

by on July 11, 2016

[more…]

Research : Watch TransgressiveX’s inaugural eXchange Awards

Research : Watch TransgressiveX’s inaugural eXchange Awards

by on July 7, 2016

[more…]

Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

by on May 29, 2016

[more…]

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

by on May 25, 2016

Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer.

The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

by on May 17, 2016

TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.

Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:

  • BV Pradeep, VP Consumer & Market Insight,Unilever
  • Simon Walker, CEO, Kepak Convenience Foods
  • Helen Welch,Director of Customer Insights, Saga
  • Bill Scott, CEO, Droga5
  • Peter Cowie, CEO, The Oystercatchers
  • Carol Reay, Chairman, TransgressiveX

[more…]