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Chocolate : Fixing an age old problem for sweet-toothed customers … + video

Chocolate : Fixing an age old problem for sweet-toothed customers … + video

by on July 8, 2019

Life’s like a box of chocolates - you never know what you’re gonna get” said Forrest Gump in the Oscar winning movie, but food giant Nestlé ould be about to change that.

Chocolate lovers may soon be able to pick their favorite flavours from a box of chocolates, and eliminate the ones they don’t like, fixing an age old problem for sweet-toothed customers.

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DewGibbons+Partner is relaunching under a new name : Free The Birds

DewGibbons+Partner is relaunching under a new name : Free The Birds

by on April 30, 2018

DewGibbons + Partners introduces Da Vinci-inspired rebrand

Brand communication and design agency DewGibbons+Partners, which celebrates its 21st birthday this year, is to mark its coming of age by relaunching under a new name: Free The Birds.

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Revealed – the degree to which online display ads drive sales of household brands .. IAB

by on December 12, 2017

Unilever and Nestlé study reveals ROI of online ads

Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail Online. [more…]

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

by on September 23, 2016

McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize.

Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn.

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Movers and Groovers : Momentum creative director joins Toucan

Movers and Groovers : Momentum creative director joins Toucan

by on May 5, 2016

Independent agency Toucan has appointed Kevin Frost, formerly Group Creative Director at Momentum London. Frost has over 25 years experience within network and boutique agencies including Arc/Leo Burnett, FCB, LoweOpen and most recently Momentum London.

He was one of the founding partners of MullenLowe Open (formerly LoweOpen) where he was responsible for building the creative department and winning new clients such as Morrisons and SC Johnson. Within his time at FCB he established and built the shopper proposition across the Beiersdorf business within the UK and Northern Europe, along with launching the new look Lloyds Pharmacy European network and roll out.

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FMCG : Nestle puts sluggish ice-cream businesses into joint venture

by on April 28, 2016

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ad:tech London starts Tuesday 13th October / More about Shell Brands International, Nestle, Blippar, Unilever, ao.com, Mindshare, Kantar MediaProgrammatic

by on October 12, 2015

This week's ad:tech London event (13-14 October) features an eclectic mix of the sharpest minds in marketing, media and technology. Here's a snapshot of some of this year's content highlights:

Pete Blackshaw, Global Head of Digital & Social, Nestle
Innovation, ecommerce and digital leadership: Future-proofing Nestle
Life used to be simpler for the global FMCG but an exciting lies future ahead. “Everywhere ecommerce” and new technologies have the potential to drive growth and are disrupting the media plan. Blackshaw says that speed, agility, innovation and strong leadership are essential for Nestle to remain relevant - discover how you can be part of the world’s largest FMCGs’ transformation in 2016 and beyond

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Events : Hear this keynote speaker next week – Pete Blackshaw, Nestle at ad:tech London

by on October 9, 2015

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Be crowned ‘The Next Big Thing’ and claim the £5,000 cash prize and a nice ornament for the mantlepiece / ad:tech London October 2015

by on August 21, 2015

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Nescafe stunt : “Customers can barely keep their minds on what they went in to order”

by on August 16, 2015

Now that's one way to serve coffee

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