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Movers and Groovers : Sustainability expert Stine Hedegaard joins Flamingo’s Style division as director

Movers and Groovers : Sustainability expert Stine Hedegaard joins Flamingo’s Style division as director

by on March 20, 2018

Omnicom-owned insight and strategy agency Flamingo has hired Stine Hedegaard as a director in its specialist Style team, which boasts ongoing clients including adidas, Glossier and Chanel.

Educated to PhD level and with a background in psychology, Stine has more than 16 years’ experience in consumer insights and qualitative research, advising management on strategic issues, organisational change, innovation and product development based on future consumer demand. [more…]

Flamingo identifies 10 key signals of cultural disruption

Flamingo identifies 10 key signals of cultural disruption

by on February 13, 2018

Leading brand strategy and insight agency Flamingo @flamingolondon has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and disruption in the year to come.

Themes highlighted were women’s bodies and power, ethnic inclusivity and diversity, the rise of “brandlessness”, the role of the media in breaking and reforming shared values; the rise of collective living arrangements; challenger banking; identity politics; and new mechanisms of selling via the increase of single product brands; all amid extraordinary levels of political, logistical and cultural uncertainty. [more…]

Has streaming technology changed the way we live?

Has streaming technology changed the way we live?

by on January 25, 2018

You no longer have to record a TV programme on a physical recorder, such as old-school VHS tapes, so you can watch it later. Streaming technology allows you to watch what you want when you want.

This is a revolution in the entertainment world. Some say it was started by Apple with the introduction of iTunes. Before iTunes was unveiled, most streaming sites were illegal, and Apple was the first big manufacturer to fully commit.

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Netflix earnings call: user & engagement trends … contextual data from Verto

Netflix earnings call: user & engagement trends … contextual data from Verto

by on July 18, 2017

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion.

However, Netflix is a subscriber additions story more than earnings and revenue numbers per se. For the June quarter, Wall Street is currently expecting Netflix to have added 630,000 subscribers stateside and 2.6 million new subscribers overseas. Last year, at the same quarter, Netflix added 162,000 subscribers domestically.

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OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]

Research : Revealed: the bad spending habits leaving Brits skint

Research : Revealed: the bad spending habits leaving Brits skint

by on November 28, 2016

With Christmas just around the corner, a new survey reveals the bad spending habits leaving Brits in the red.

10,000 people in the UK were asked by finance specialist Solution Loans which reckless spending behaviour they were guilty of – and between spontaneous shopping sprees, mounting monthly bills and living beyond our limits, it looks like many of us may struggle to save for the big Christmas shop.

With Brits set to spend a record £42 billion this Christmas, the results of this survey have revealed the key obstacles standing in the way of our seasonal savings - with men having more trouble with monthly bills, while money management issues are leaving women of the UK hard up.

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Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

by on November 28, 2016

Comment by Salena Katiyar | Project Manager at Vox Pops International

The consistent decline in ticket sales that cinemas have been experiencing in the past 10 years doesn’t seem to be coming to an end. Due to the cultural momentum in digital ownership, ‘Dinner and a movie’ has either been replaced, with ‘Netflix and chill’ or more social/experiential movie going, such as Secret Cinema and Open Air cinema experiences.

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Research : Time inc. UK challenges millennial stereotypes

Research : Time inc. UK challenges millennial stereotypes

by on November 9, 2016

Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. [more…]

UK broadband unfit to tackle Euros streaming / Paul Evans, CEO of Boosty, comments

UK broadband unfit to tackle Euros streaming / Paul Evans, CEO of Boosty, comments

by on June 8, 2016

Streaming services may be given the red card this summer, as bandwidth and connectivity concerns could prevent football fans from watching the tournament online

This year, it’s expected that millions of people will be streaming Euros matches at home – on phones, tablets and via smart TVs, using popular applications such as BBC iPlayer or ITV Player. According to FIFA, during the 2014 World Cup, an estimated 280 million people watched matches online or on a mobile device. Yet, as fans in the UK flock online to witness sporting history this summer, a 2016 survey from Boosty indicates fans could be tearing their hair out as they miss crucial goals and edge-of-the-seat action due to unreliable broadband: [more…]

Top Gear is coming to Netflix – and internationally, too

by on April 18, 2016

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