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OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by James on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]

Research : Revealed: the bad spending habits leaving Brits skint

Research : Revealed: the bad spending habits leaving Brits skint

by James on November 28, 2016

With Christmas just around the corner, a new survey reveals the bad spending habits leaving Brits in the red.

10,000 people in the UK were asked by finance specialist Solution Loans which reckless spending behaviour they were guilty of – and between spontaneous shopping sprees, mounting monthly bills and living beyond our limits, it looks like many of us may struggle to save for the big Christmas shop.

With Brits set to spend a record £42 billion this Christmas, the results of this survey have revealed the key obstacles standing in the way of our seasonal savings - with men having more trouble with monthly bills, while money management issues are leaving women of the UK hard up.

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Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

by James on November 28, 2016

Comment by Salena Katiyar | Project Manager at Vox Pops International

The consistent decline in ticket sales that cinemas have been experiencing in the past 10 years doesn’t seem to be coming to an end. Due to the cultural momentum in digital ownership, ‘Dinner and a movie’ has either been replaced, with ‘Netflix and chill’ or more social/experiential movie going, such as Secret Cinema and Open Air cinema experiences.

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Research : Time inc. UK challenges millennial stereotypes

Research : Time inc. UK challenges millennial stereotypes

by James on November 9, 2016

Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. [more…]

UK broadband unfit to tackle Euros streaming / Paul Evans, CEO of Boosty, comments

UK broadband unfit to tackle Euros streaming / Paul Evans, CEO of Boosty, comments

by James on June 8, 2016

Streaming services may be given the red card this summer, as bandwidth and connectivity concerns could prevent football fans from watching the tournament online

This year, it’s expected that millions of people will be streaming Euros matches at home – on phones, tablets and via smart TVs, using popular applications such as BBC iPlayer or ITV Player. According to FIFA, during the 2014 World Cup, an estimated 280 million people watched matches online or on a mobile device. Yet, as fans in the UK flock online to witness sporting history this summer, a 2016 survey from Boosty indicates fans could be tearing their hair out as they miss crucial goals and edge-of-the-seat action due to unreliable broadband: [more…]

Top Gear is coming to Netflix – and internationally, too

by Will Corry on April 18, 2016

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New Book : The TV Brand Builders : How to win audiences and influence viewers

by James on April 4, 2016

This release has just arrived

KoganPage write .. In a couple of weeks, on 28th April, we’ll be releasing a new book by Andy Bryant and Charlie Mawer, the Managing and Creative Directors respectively of the creative agency Red Bee.

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Business Blunders : “Missed opportunities, lost fortunes, and, let’s face it, plain stupidity”

by Will Corry on February 18, 2016

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Idris Elba puts a young kid to the test in ‘Beasts Of No Nation’ trailer

by Will Corry on August 1, 2015

After claiming territory at the Emmys with original series like Orange is the New Black and  House of Cards, and venturing into the Oscars with a nod for documentary The Square, Netflix is getting more and more serious about its original movies.

Watch the trailer

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Google’s Android TV – Will it work? Will it be a success?”/ Lee Baring, adconnection

by Will Corry on July 1, 2014

Will Android TV be the foothold that Google require?
Lee Baring, Account Director, adconnection writes ... You may have seen in the press recently the usual excitement that precedes any new product from Google, Google TV is a-coming and the jumped up little search engine’s quest for world domination continues.
Hand’s up, who’s uses Google TV?
Google’s last try at TV wasn’t exactly classed as a success, the re-launch will drop the name “Google TV” and adopt the name “Android TV”.  The issue with Google’s last try was that their objective was to “fix” our TVs, Eric Schmidt famously bet that Google TV would be present in the majority of TVs by 2012 – hand’s up, who’s uses Google TV?

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