TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

New Year

M&S launches ‘Adventures in Wonderfood’ campaign for the new year

DateX: M&S has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices. The ‘Adventures in Wonderfood’ campaign, created […]

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eBay Advertising reveals lucrative opportunities for marketers in 2016

Three new shopper tribes identified for brands to look beyond ‘sales shoppers’ January is traditionally seen as a hard month for brands, but new insights released by eBay Advertising today reveal that there are lucrative opportunities for marketers who look beyond ‘sales shoppers’. The publisher has

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Will it be a happy new year for UK retailers? … Vince Kerrigan, Vital Communications

The Confederation of British Industry recently labelled 2015 a ‘tough year’ for retailers. As the meteoric rise of e-commerce continues and market competition increases once more, an effective marketing strategy is crucial if businesses are to achieve strong sales over

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“Happy employees are more productive, take less time off sick and are more energised, motivated and engaged” … Givvit Rewards

Studies show happy employees are 50% more productive. (iOpener) Happy employees are better team players, they inspire and motivate their colleagues (Gretchen Rubin, New York Times bestselling author of The Happiness Project) 28% of employees have considered switching to a

“Happy employees are more productive, take less time off sick and are more energised, motivated and engaged” … Givvit Rewards Read More »