This week, adconnection, the independent media planning and buying agency, will be putting media owners to the test as they host their annual Innovations Challenge; an afternoon of ruthless competition that sees a shortlist of 10 media owners from across the industry compete to be crowned this year’s innovations winner. [more…]
News from adconnection @adconnectionUK. Delighted to announce the promotion of Nick Baum to Managing Director from his previous position as Client Services Director.
- Nick has been with adconnection for eight years and is a popular figure both internally, and within the industry.
- Working closely with CEO, Catherine Becker, Nick will help the agency to grow following on from a big growth last year.
- He will be focusing on internal team building to create a vibrant place to work and excellence in cut-through stand-out solutions that grow our clients business.
- This delivers on the re-positioning of adconnection as the performance agency as announced last year.
adconnection, the independent media agency based in London, has welcomed Cathy McPherson as director. With over 28 years’ experience in the media world, McPherson founded All Response Media in 1995.
Formerly working as an independent consultant, McPherson has recently been instrumental in refreshing the adconnection brand. She’s helped to evolve its positioning to centre on ‘connected thinking and results’, uniquely combining intelligent and creative planning skills and techniques with data analytical, response and insight skills to deliver stronger brand engagement and sales.
McPherson’s appointment comes at a time when adconnection is growing and evolving around the huge changes in the media landscape. Developments include strengthening the online and data teams, following the recent appointment of Simon White from Rapp, and addressing the increasing need for device planning across different screens and the more sophisticated engagement planning across social and mobile growth.