Get in Touch

Nick Gray

Movers and Groovers : Sarah Anderson appointed Client Service Director at Live & Breathe

Movers and Groovers : Sarah Anderson appointed Client Service Director at Live & Breathe

by on April 25, 2018

Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson into the newly created role of Client Service Director.

She is joining from Vividbrand, where, as business director, she oversaw clients including Nestlé, Pernod Ricard and Unilever. Prior to this, Anderson worked at a number of creative agencies across the globe, including Leo Burnett, Shanghai and Saatchi & Saatchi X, Guangzhou. [more…]

New research: 81% want M&S to survive on the high street – ahead of M&S first quarter results

New research: 81% want M&S to survive on the high street – ahead of M&S first quarter results

by on July 7, 2016

SHOPPERS STILL LOVE M&S – BUT IT’S DO OR DIE FOR CLOTHING

New research shows that, no matter how iffy its financial results, Brits don’t want to see Marks & Spencer fail. Eight out ten (81%) say they want it to remain on the UK’s high streets.

This rises to 83% among women, and it seems this positive sentiment towards the UK’s most iconic high street brand is felt across all ages: 87% of those aged 55+ want M&S to stick around, as do 74% of those aged 18-24.

[more…]

New survey highlights retailers’ conflicting views over showrooming / Live & Breathe,

by on July 3, 2013

Research released today has revealed that retailers are still divided over whether to help or hinder ‘showrooming’ (shoppers viewing items in-store, then checking prices and buying on their mobiles): 13% of shoppers said they’ve found that store staff don’t seem to care. Only 8% said staff tried to make them buy there and then by offering a deal, while another 8% said staff were awkward and unhelpful.

Comparatively, stores in London seem to be the most mobile-friendly: only 3% of retail staff in the capital were unhelpful to showrooming shoppers.

The survey was commissioned by retail and shopper creative agency Live & Breathe, speaking with 1,000 shoppers all around the UK. It also found that vouchers and discount coupons are the most in-demand mobile technology for modern shoppers: a quarter (27%) would like to see them, followed by 21% who’d like to be able to access more product details.

[more…]

Live & Breathe will focus on communicating Blockbuster’s USPs

by on December 4, 2012

Live & Breathe has been appointed by Blockbuster UK following a competitive pitch. The through-the-line account win marks a consolidation of all previous incumbent agencies.

Nick Gray, managing director of Live & Breathe, added: “This was a tough but incredibly rewarding pitch. The Blockbuster offer and client team is very progressive and has strong plans.

There is huge awareness and positive perception for the brand, largely based on historical experience and our role will be to reinforce this with the huge existing shopper base, whilst continuing to acquire new consumers."

[more…]

“A hugely significant win” for Live & Breathe / Danone Waters UK & Ireland

by on November 20, 2012

Live & Breathe has been appointed by Danone Waters UK & Ireland Ltd (DWUK) to work on evian® and Volvic®. The agency won the new business following two separate competitive pitches.

Volvic® and evian® are the UK’s leading water brands (Nielsen). Live & Breathe will work with the brand and shopper teams for both brands to deliver in-store campaigns across 2013. For more information please visit: www.liveandbreathe.co.

Work for Volvic® will focus on delivering a consistent shopper communications strategy across Volvic Natural Mineral water, Volvic Touch of Fruit and Volvic Juiced, bringing the brand concept of Volcanicity to life. The agency’s in-store activations for 2013 will focus on impulse (mainly CTNs) and take home (mainly TEG) and will begin to appear early in the year.

[more…]

Live & Breathe develops Christmas campaign for Oxfam

by on October 18, 2012

Live & Breathe is bringing a unique look to Oxfam this Christmas with an in-store and windows campaign that launches nationwide in early November, designed to position the charity retailer as a one stop shop for gifts.

For more information please visit: www.liveandbreathe.co.uk [more…]