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Nick Marsh

Is mobile still to blame for the death of the High-Street? / Nick Marsh, VP of Sales EMEA, Mojiva

by on September 9, 2013

Mobile is often cast as the villain for retailer brands – stealing away consumers to a potentially limitless range of competitors.   It has been reported that in many areas we have seen the demise of the high street during the economic downturn.

This coupled with an increase in online shopping, means that the future of the high street seems to be hanging in the balance. So the question remains, is mobile causing the death of the high street?

In my opinion mobile can only become a friend to the high street retailer if implemented effectively. According to an IBM study, mobile sales now represent 19% of all online sales, up 28% from last year. M-commerce is no emerging market; in my opinion it’s definitely arrived.

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‘The Democratisation of Tablets’ / Nick Marsh, Mojiva

by on May 17, 2013

Nick Marsh, Vice President, EMEA Sales and Publishing, Mojiva

Remember when the Internet was the shiny new object that everyone simply had to get their hands on and use? New desktop and laptop computers were entering the market faster than you could blink, each with a new and improved set of features and functions.

As adoption and usage of PCs grew worldwide, consumers soon began to rely on these devices to do more than simply create a business presentation or write an essay (for school). Then came the wildly popular iPad in 2010.


Mobile Marketing Live preview: Why brands should tap into mobile targeting now

by on September 1, 2012

Mobile advertising has traditionally been viewed, and integrated, as a small piece of a brand’s overall advertising mix. However, a recent report from eMarketer on global mobile advertising spending points to the impact of mobile-centric advertising strategies for global brands and marketers.

Mobile ad spending worldwide is predicted to top $6.43 billion in 2012.

Mojiva are sponsors of the Mobile Marketing Live conference & exhibition taking place on October 1st-2nd 2012 at the Business Design Centre in London. Article by Nick Marsh, vp for sales & publisher development (EMEA) with Mojiva


What successful mobile marketing campaigns should look like / ad:tech London / Mobile Marketing Association

by on August 16, 2012

Dedicated pavilion and speaker programme to feature mobile industry leaders including Mojiva, MobPartner and InMobi

The MMA will have a dedicated mobile marketing pavilion at the show

The MMA in collaboration with ad:tech has confirmed a dedicated speaker programme of  industry leaders for the Mobile and Social theatre, which will feature the likes of MMA members Mojiva, MobPartner and InMobi

With a 53 per cent growth in mobile marketing representation at ad:tech in the last two years, the MMA pavilion has become an important part of the show as it supports MMA member visibility. In addition, the event will feature a dedicated ‘Mobile and Social’ speaker programme to help attendees understand what successful mobile marketing campaigns should look like.