From www.theguardian.com –TV Christmas adverts battle moves online as shops target social media By the end of this week, all the main retailers will have launched their festive campaigns – but this year they’re spending a lot more cash on the […]
From www.telmetrics.com – Giving auto marketers further insight into U.K. mobile preferences and behaviors, xAd, a leading mobile-location based advertising network, and Telmetrics, the top mobile call measurement provider, today revealed the automotive results of the xAd/Telmetrics U.K. Mobile Path-to-Purchase research study. Telmetrics is
UK auto consumers more price sensitive than in US / Telmetrics Read More »
Internet display ad spend up 27% globally Outdoor up 5%, TV up 4.2% London, 22 October 2013 – TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView
Q2 Global ad spend increases 2.8% led by Latin America and Asia Pacific London, 15 October 2013 – Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8
UK Ad Spend declines -2.3% in first half of 2013 / Nielsen Read More »
Nielsen: Personal recommendations ‘most trusted’ From www.bizreport.com – Forget anonymous product reviews, what today’s consumer really wants is a personal recommendation, preferably from a trusted friend.
Industry & Services and Durable Goods are fastest growing ad sectors globally London, 1 August 2013 – Even though global ad spending has grown only moderately on a year-over-year basis, 2013 has proven to be a year to spend for
Nielsen Research : Automotive and financial brands decrease ad spend the most Read More »
Internet display and outdoor see biggest growth in global ad spend TV also up as Cinema and Print see biggest declines London, 25 July 2013 – according to Nielsen’s quarterly Global AdView Pulse report, Television remained the dominant media type
400 retailers meeting up at an exclusive 5 star venue in London The 2013 Internet Retailing Awards on June 26 will see 400 retailers meeting up at an exclusive 5 star venue in London for an unrivalled night of networking
All about 2013 Internet Retailing Awards, Abbey Telecom, Nielsen, Global retail trends Read More »
While global advertising spending increased overall in 2012, not all sectors reaped the benefits. The telecommunications, FMCG and media sectors saw the biggest increases, earning year-over-year jumps of 7, 6.8 and 5.8 percent, according to Nielsen’s quarterly Global AdView Pulse
Nielsen: Telecoms and FMCG brands increase ad spend most in 2012 Read More »
Internet advertising growing fastest at 10% followed by outdoor, almost 8% London, 18 April 2013 – Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report.
Research : TV accounted for 63% of global ad spend in 2012 / Nielsen Read More »
