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What are SIM only deals and why are they perfect for you?

What are SIM only deals and why are they perfect for you?

by on October 15, 2019

Choosing the right mobile phone deal these days can be a daunting prospect, largely because of how many different options there are to select from.

Make sure you think about the different factors that play a role in this, and there are so many different ways of making a strong choice.

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Research : Dark Social is key to converting rugby fans

Research : Dark Social is key to converting rugby fans

by on February 3, 2017

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. [more…]

Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

by on November 18, 2016

Last night, 17th November, at The Marketing Society Global Dinner, Paul Polman, CEO of Unilever was awarded the Outstanding Leadership Award for his exceptional vision and contribution to business.

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Sponsorship thriving whatever the corporate trends – Sponsorship Innovations – Six off the best

Sponsorship thriving whatever the corporate trends – Sponsorship Innovations – Six off the best

by on September 8, 2016

Courtesy of Sponsorship Awards

There was a time when the health of the sponsorship industry seemed to track the health of the wider economy. But these days sponsorship seems to thrive whatever the corporate trends.  Andy Fry reports.

So far in 2016, for example, we have seen English Premier League football club Chelsea agree a £60 million a year kit deal with Nike, and La Liga giant Barcelona secure £120 million a year from the same source. At time of writing, Barcelona was also poised to sign a second massive deal with either Qatar Airways or Amazon.

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Movers and Groovers : Paul Frampton promoted to chief executive of Havas Media Group UK and Ireland

Movers and Groovers : Paul Frampton promoted to chief executive of Havas Media Group UK and Ireland

by on February 18, 2016

CEO of Havas Media and Managing Director of Havas Media Group UK, Paul Frampton has been promoted to Chief Executive of Havas Media Group in the UK and Ireland. This announcement follows the recent move of Pedro Avery to Global CEO of Havas Sports & Entertainment. [more…]

YOC releases “2015 Mobile Ad Formats Trend Report”

by on November 19, 2015

YOC a leading provider of data-driven mobile advertising solutions in Europe, has released its findings on buying trends in the mobile advertising market.

The report, which has been compiled from the data provided by YOC’s European partner network, has confirmed that user-oriented formats are gaining significant ground on large-scale ads.

https://group.yoc.com/en/ [more…]

Hear Nina Bibby, O2 at ad:tech London next week 13th /14th October

by on October 9, 2015

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Sports Marketing and Meerkats : WPP, Providence bid £374m for Chime Communications

by on August 1, 2015

WPP and Providence Equity Partners launch a £374 million takeover bid for Chime Communications, owner of VCCP and a sports marketing specialist.

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Blunders : British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on sleaze sites

by on April 15, 2015


British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on "paedeo and incest websites", according to a report in The Sun, leading to questions about the efficacy of the media monitoring and targeting technology they are using.

Read more for official UK online industry comment from JICWEBS (Joint Industry Committee for Web Standards).

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Spartan PR working with HomePlug Alliance

by on September 17, 2013

Spartan PR, the PR agency focused exclusively on the technology and financial technology sectors, today announced they will be working with the the HomePlug Alliance on a two month project.

HomePlug Alliance has called upon the technical knowledge and expertise of the Spartan PR team to handle European media relations for the alliance at the upcoming Broadband World Forum event in October in Amsterdam. [more…]