Get in Touch

@OLIVER_Agency

OLIVER Group acquires award-winning digital content agency Adjust Your Set

OLIVER Group acquires award-winning digital content agency Adjust Your Set

by James on June 3, 2016

Main pic ...Chris Gorell Barnes

OLIVER Group, the in-house agency specialist, today announces it has made a strategic investment in Adjust Your Set, one of the UK’s leading digital content agencies.

Adjust Your Set will continue to operate as a standalone agency within the OLIVER Group, retaining its existing client portfolio and brand strategy.

Adjust Your Set will operate under its existing founder Chris Gorell Barnes who remains as chief executive. Gorell Barnes is expected to take on group responsibilities within OLIVER. [more…]

Study : Brands need to nurture post-purchase offering to capitalise on customer relationships

Study : Brands need to nurture post-purchase offering to capitalise on customer relationships

by James on May 18, 2016

New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts.

The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in the customer lifecycle.

When asked when they felt closest and most engaged with a brand, the vast majority chose stages that were either post-purchase, or beyond the point of traditional above-the-line advertising.

[more…]