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Online reputation management

What is online reputation management and why you should care?

What is online reputation management and why you should care?

by on February 5, 2019

If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.

Online reputation management must be taken seriously as we post ourselves and our brand all over social media.  The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.


How businesses can integrate voice of customer into their marketing strategy

by on December 19, 2014

Just in from Nico Lutkins, Global Director of Enterprise Marketing and Customer Advocacy at Trustpilot

The customer voice has never been stronger. As a result, businesses have to become more customer-centric by dedicating time and resources to collecting and responding to customer feedback, using the insights uncovered to improve and evolve the customer experience.

It’s not just customer service departments that are looking to customer feedback for guidance; marketers and ecommerce professionals are using this data to help acquire new customers and drive change across their business. @Trustpilot This has led to a surge in ‘Voice of the Customer’ (VoC) programmes, in which businesses gather customer feedback from a wide range of sources before analysing it to capture actionable insights.Read more at the Trustpilot Blog.