According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.
57% of UK consumers would stop watching Netflix if commercials were introduced Read More »
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research commissioned by online video solutions provider, Brightcove Inc. The global survey – conducted with
New Research : Three in four consumers link social video viewing to purchasing decisions Read More »
eBay.co.uk have announced the launch of its 2016 Christmas campaign – delivering the ultimate shop for the festive season. The integrated campaign is led by a national television advertisement launching this weekend. Together with the vision of director Nick Gordon
Comment from Rakhee Jogia, Rakuten Marketing PwC has released a report into the Media and Entertainment Outlook. It reveals the growth of digital advertising spend and rise of new ad formats like video and mobile advertising. Key findings include:
To combat the increasing issue around online ad visibility, UK brand advertisers will now be able to find out exactly how much of their video ads are actually in-view and for how long, courtesy of video ad technology company Tremor
Average Viewability Percentage reporting for online video comes to UK / Tremor Video Read More »
The IPM has been working with the UK’s leading shopping centre owners to create the Shopping Centre Hub – www.shoppingcentrehub.co.uk – an online resource that will allow brands and agencies to better plan marketing activities (in particular, experiential campaigns) in
All about Sony, Shopping Centre Hub, SKYFALL™, Wagon Wheels, nugg.ad and smartclip Read More »
A new study by MediaMind found that that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads. The results also revealed that, globally, people were 10 percent more
Video ads are 27 times more effective than banner ads Read More »
When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact. Digging a little deeper we see that online
How social media is changing brand building Read More »
