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What is online reputation management and why you should care?

What is online reputation management and why you should care?

by on February 5, 2019

If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.

Online reputation management must be taken seriously as we post ourselves and our brand all over social media.  The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.

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The most lucrative sectors for online affiliate marketing

The most lucrative sectors for online affiliate marketing

by on September 23, 2018

The online world has led to different, innovative business models, to help bloggers and other website owners transform their online traffic to a sustainable income.

One of the most popular business models is affiliate marketing, where the affiliate company rewards a publisher of a blog, a website or another online endeavor for each visitor or customer that they send them. The publisher is rewarded for promoting the products or services of the affiliate company.

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How to market your business online

How to market your business online

by on May 25, 2018

women shopping on phone market your business onlineNowadays, businesses are going online to take advantage of the ever-growing internet users, who make a good customer base.

Almost over 80% of the world’s population has access to the internet, which means they consume online content on a daily basis.

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This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

by on April 8, 2018

Nick Beighton may be a chartered accountant but his typical work attire is more smart casual than beancounters’ suit.

Which is highly appropriate since he is the chief executive of online fashion juggernaut Asos, which specialises in supplying the latest trends at the click of a mouse or tap on a phone screen. [more…]

Research : Mopinion announces results of its “Top 10 Online Struggles 2016’ study

Research : Mopinion announces results of its “Top 10 Online Struggles 2016’ study

by on November 30, 2016

Mopinion is pleased to announce the results of its ‘Top 10 Online Struggles 2016’ customer feedback study, which identifies the top ‘pet hates’ of online customers. This study was conducted based on feedback collected from the websites of major B2C companies in various industries such as utilities, telecommunications, finance and automotive. [more…]

A new online platform for watching great stand up

by on November 16, 2016

NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016.  Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.

Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.

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How marketing ideas have changed over the last 100 years

How marketing ideas have changed over the last 100 years

by on October 31, 2016

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has been marketing.

Sales and marketing interact with changes in society and advances in technology, always searching for the best way to get people to buy what you’re selling. Let’s go over the biggest developments in marketing ideas over the last 100 years:

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Just Eat backs Flypay with a £3.5m investment

by on October 10, 2016

Time Out-associate company, Flypay, the market leader in innovative, state-of-the-art technology for the hospitality industry, announced today it has secured a £3.5m investment from Just Eat, the leading marketplace for online food delivery.

Time Out, the global multi-platform media and e-commerce business with food & cultural markets, will hold a stake of 38% in Flypay after the investment from Just Eat.

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TCC Global acquires Summit

TCC Global acquires Summit

by on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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92% of European Consumers Demand Improvement to Online Video Advertising

by on September 9, 2016

Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer [more…]