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UK medium sized advertising agencies bounce back in 2019

UK medium sized advertising agencies bounce back in 2019

by on January 28, 2019

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world, it appears that medium sized agencies are now in the sweet spot for new business success in 2019.

In the previous year (2017), medium sized agencies (50-150 employees) found themselves squeezed between the well-resourced large agencies (150+) and the energised smaller agencies that were taking the lion’s share of new business opportunities. 

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Over two thirds of global consumers now book travel exclusively using the Internet

by on May 11, 2016

The latest research from MarkMonitor® reveals that 68% of consumers globally now exclusively book their travel online.  However, seven out of every 100 respondents surveyed ended up with plans not in line with their expectations, highlighting a definite need for increased education when booking online.

The research, conducted by a leading market research company Opinium, analysed the online behaviour of consumers around booking travel online, including bargain hunting for seasonal goods and attitudes towards piracy. Opinium surveyed 3,257 consumers across eight countries, including the U.K., U.S., Germany, France, Italy, Denmark, Spain and the Netherlands. [more…]