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5 ways technical brands can be exciting

5 ways technical brands can be exciting

by on July 10, 2017

Marketing technical products can be challenging.

Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention.

Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting.

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B2B Marketers : “How to advance your prospect to a sales ready offer, such as a request for a proposal”

B2B Marketers : “How to advance your prospect to a sales ready offer, such as a request for a proposal”

by on July 16, 2016


B2B Marketers ... One of the fundamental assumptions of inbound marketing is that your prospects have different needs, and insights about their problems at each stage of the buying cycle.

At the earliest research stages, prospects may be unaware of solutions that your firm offers, but they are searching for solutions to their day-to-day problems and challenges. Find out MORE >>>>> [more…]