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PepsiCo plans to close its Walkers Snacks factory in County Durham

by on March 1, 2017

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Shopitize extends reach to 25 million through partnership with Johnston Press

by on March 21, 2016

Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK thanks to a partnership with publisher Johnston Press.

The partnership will give Johnston Press, one of the UK’s largest publishers with 250 newspapers and associated websites,  a smarter way to build brand loyalty with its readers through a range of rewards, all activated through the Shopitize mobile marketing platform.

With a reach of 25 million consumers, Shopitize is now one of the largest mass reach mobile channels in the UK, where brands can build relationships directly with consumers based on verified purchases of their products.

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“A real threat to our industry” – On-pack promotions could breach Patent and cost a packet

by on December 10, 2014

Brand owners and agencies planning on-pack offers in 2015 need to be aware that their campaigns may be in breach of a European patent which could cost them thousands.

The patent, originally issued to the now extinct online reward scheme Beenz.com, covers the use of codes printed on promotional packs and till receipts or vouchers that is then linked to the ward of a prize or reward.

If the consumer  enters the codes onto a website or via text or post, and once validated, they then have the chance to win a prize or reward this is likely to be a breach of the patent regardless of whether it is an instant win, prize draw or competition mechanic.

Contact abi@promoveritas.com for more details.

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Events : E-goi will be at ad:tech London (Stand 224) next Tuesday and Wednesday 21:22 October 2014

by on October 16, 2014

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An important message from Matthew Appleby about ad:tech London 21-22 October

by on October 8, 2014

With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend.

ad:tech London is the event for modern marketing & media and this year we celebrate our ‘Digital Decade’ with keynotes from Martin Sorrell, Mondelez, Ryanair, Unilever, BBH, YouTube, Coca-Cola, PepsiCo and Media Entrepreneur Leonard Brody.

 

Click here to see the conference program Click here to see more about our Keynotes

Click here to see the full seminar program Click here to see full list of participating companies

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Pepsi launches brand exclusively on Amazon

by on October 6, 2014

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Watch our ‘Awards Finalist’ showreel | Mobile Marketing Magazine

by on December 3, 2013

We saw over 230 entries to this year's Effective Mobile Marketing Awards, from more than a dozen countries around the world. It was a record number, but the ...Read on.

Mothercare, Orange, Warburtons, Specsavers, Tesco, Intel, Pepsico and Colgate were among the brands who triumphed in this year’s Effective Mobile Marketing Awards.

Pictures ... Aren'tYouAlex-Spencer?

The winning entries came from countries including the UK, US, India, Poland, India and Brazil, spanning four continents.

The winners were unveiled at an Awards Ceremony in London attended by 270 representatives from brands, agencies and mobile marketing firms.

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Global innovation firm challenge status quo with new book and expanded London presence

by on November 29, 2013

Idea Couture helps businesses drive revenue growth and loyalty through strategic innovation

London, 29 November 2013: Idea Couture, a global specialist strategic innovation consultancy is marking the expansion of its London presence with the publication of a book “Design Thinking for Strategic Innovation” by Idris Mootee, the company’s global CEO. This builds on work Mootee has done with both MIT and Harvard, including running the programme on Design Thinking for the Harvard Graduate School.

The book starts from the recognised premise that for companies today to succeed beyond anything but the short term, ‘business as usual’ will simply not suffice. Disruption in the marketplace is not only faster, but more fundamental and will not be kind to businesses used to operating by the old rules – even the ones that once made them successful.  For more information visit www.ideacouture.com or call us on 020 7729 0487.

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Movers & Groovers / Nick Hoyle, Will Dowdy and Sarah Dawson, Essentially

by on April 26, 2013

As part of its continued servicing of existing clients and new business growth, Essentially has strengthened its senior team and today announces the appointment of Will Dowdy as Sales Director and Sarah Dawson as Head of Client Services, with Nick Hoyle moving into the role of MD UK.

Will Dowdy joins from AEG after five successful years where he rose to Director of Partnerships. During his time there he secured long term entertainment sponsorships with the likes of Sony and PepsiCo for The O2 and naming rights deals with the Co-operative and KPMG.  Prior to AEG Will worked at Benchmark Sport and Global Media.  He joins Essentially to head up the sales team and assist the drive for new sponsors across its large portfolio of sport, music and event properties.

Sarah Dawson has joined to head up the expanding Client Services Division, overseeing the Rights Management, Events and Brand Management & Activation teams.  In recent years the Division has expanded into music to compliment its sporting offering and the team delivers campaigns for international brands including Miller Genuine Draft’s “Miller Music Tour” in New York, Dove Men+Care’s sponsorships in Rugby Union, Laithwaite’s Wine partnership with the ECB and the commercial rights of the RaboDirect PRO12 on behalf of Celtic Rugby. [more…]

Arena Media appoints Mark Holden as Head of Futures

by on February 16, 2013

Arena Media, has appointed Mark Holden to the inaugural role of Head of Futures. Holden joins from PHD London, where he was a Digital Strategist.

In his new position, Holden will work closely with Justin Gibbons, Arena Media Creative Director, across the agency client roster, which includes long term partners ESPN, Dominos, Thomas Cook and Eurostar, as well as recent new wins Ricola and ZSL London Zoo.

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