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Shaken & Stirred - Influential Brand Profiling and Positioning

Pepsico

“The birth of long-term marketing as a discipline” / John Drummond, Corporate Culture

The birth of long-term marketing This year’s Chartered Institute of Marketing conference revolved around the issue of “marketing creating the future”. That’s a far cry from The Apprentice’s apparent viewpoint that marketing’s sole goal is to make a quick buck. […]

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Up to six senior BBC staff members could be jettisoned by former Pepsico marketing boss Tim Davie

Latest  ..  BBC Tries To Restore Trust Amid Pay-Off Row Boaden ‘steps aside’ as head of BBC News Up to six senior staff members could be jettisoned in the wake of director general George Entwistle’s sudden departure over the Newsnight

Up to six senior BBC staff members could be jettisoned by former Pepsico marketing boss Tim Davie Read More »