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Don’t forget to include a point of sale solution in your retail business plan

Don’t forget to include a point of sale solution in your retail business plan

by on October 25, 2019

You have many responsibilities as a retail business owner, but your ultimate goal is to help your company prosper.

Whether you run a produce shop or a spa, it is important to make it as easy as possible for customers to find you and pay you and to handle your accounting. Traditional cash registers may not be your best option anymore.

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Exclusive : How to incorporate branding into your Point of Sale System

Exclusive : How to incorporate branding into your Point of Sale System

by on August 30, 2018

One of the most common misconceptions is that the sales process is complete once the customer has been convinced to purchase a good or service. Not only is this a dangerous fallacy to make, but it is even more relevant within a digital world that is rife with competition. In truth, the engagement process continues well after a payment has been secured.

This is why successful online firms will incorporate branding into their point of sale system. What advantages does this approach have to offer and are there any expert suggestions to take into account?

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ZenithOptimedia Group launches healthcare and pharmaceutical division / ZenithOptimedia Health

by on August 9, 2013

ZenithOptimedia, the ROI agency, has today announced the launch of its new healthcare and pharmaceutical division ZenithOptimedia Health. ZenithOptimedia Health, headed up by Richard Shotton, will provide a full range of marketing services including media planning and buying, brand tracking, econometrics, SEO, PPC and conversion rate optimisation.

Clients will immediately benefit from access to a plethora of rich proprietary data sources to enable them to better understand the range and influence of the various media avenues available to them. [more…]

VW Commercial Vehicles mark strategy shift with brand promise campaign

by on May 22, 2013

Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy.

Marking a first within the light commercial vehicle market, the new brand promise is designed to position Volkswagen Commercial Vehicles as a business partner that supports its customers’ needs. [more…]