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Sleaze blunder : Bell Pottinger expelled from trade body for South African campaign

by Will Corry on September 4, 2017

The penalty follows a controversial media campaign in South Africa that "incited racial hatred".

Embattled public relations firm Bell Pottinger has had its membership of the Public Relations and Communications Association (PRCA) terminated.

In a press statement embargoed for 01:00 on Tuesday, September 5, the UK-based PRCA announced that Bell Pottinger would not be eligible to reapply for corporate membership of the PRCA for a minimum period of five years.

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Biggest PR disasters and how they could have been handled better

by Will Corry on August 24, 2017

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ByBox appoints Limelight to support UK and international business growth

ByBox appoints Limelight to support UK and international business growth

by Clare on August 2, 2017

Limelight appointed by ByBoxLondon, 2 August 2017: Specialist B2B PR and communications agency, Limelight, has been appointed by ByBox, the global leader in service supply chain and field service technology, to build its profile and support business growth strategies within the UK and overseas, among key vertical markets.

Through a targeted media relations campaign and thought leadership programme, Limelight has been tasked with educating the sector and target vertical markets on the critical role the UK’s supply chain solutions industry plays in keeping the country both moving and competitive on a global stage. [more…]

Worst in the World! : If you are a PR at Sky how do you handle this headache?

by Will Corry on July 14, 2017

If you are a PR at Sky how do you handle this headache? Your answer would be appreciated. Send it to the Editor  01784 434 412  will@themarketingblog.co.uk .. Thanks

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PR : Have you been guilty of the odd social faux pas? – Hotcow

by Will Corry on June 18, 2017

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Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

by Will Corry on June 11, 2017

TracyLocke London took home two Gold IPM awards for its experiential, PR and social media campaign for Dolce by Ferrero Rocher at the recent IPM Awards at the London Hilton Hotel.

Dolce by Ferrero Rocher was awarded Best Use of Social and Best Consumer Product Food. The award-winning campaign titled “Dolce by Ferrero Rocher” was an unprecedented, multi-sensory dining experience set in the heart of Covent Garden.

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Top 10 PR and marketing stunts and campaigns of May 2017 | PR Examples

by Will Corry on June 7, 2017

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2m-tall statues spotted attacking British coastline in Pirates of the Caribbean stunt

by Will Corry on May 29, 2017

Three 2m tall pirate statues were spotted attacking the shores in locations around the British coastline yesterday in a stunt from Walt Disney Studios to promote ‘Pirates of the Caribbean: Salazar’s Revenge’, which has opened in cinemas nationwide.

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PR : An African Grey parrot became an insurance salesman in this Czech stunt | PR Examples

by Will Corry on May 9, 2017

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Bad press doesn’t have to be a marketing nightmare – Reimaging made easy

Bad press doesn’t have to be a marketing nightmare – Reimaging made easy

by Will Corry on May 4, 2017

Have you ever wondered why few people remember mum’s timeless advice, “If you can’t say something nice, don’t say anything at all?”

Unfortunately, not only do they not remember this amongst friends and family but they surely don’t keep it in mind when it comes to business affairs. Some people make it a habit of spreading malicious rumours online while others may really have had a bad experience with a business.

However, for every one dissatisfied customer there is bound to be dozens if not hundreds of well satisfied customers but you never hear from them. For this very reason, many companies in the UK as well as around the world are continually battling bad press. The good news is, it doesn’t need to be a marketing nightmare. There are a few easy fixes you can employ.

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