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PR : “Sad to report no extra Peri Peri for the Tories”

by on May 22, 2018

  • Tories have mulled idea of Nando's discount cards to draw in younger members

  • Restaurant chain has flatly rejected the prospect saying it does not do politics

  • Senior Conservatives say party risks irrelevance if it does not broaden appeal 

  • "This smacks of incompetence on so many levels..."

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Thought leadership boosts B2B sales … Exclusive from Mikko Nurmimaki

Thought leadership boosts B2B sales … Exclusive from Mikko Nurmimaki

by on March 2, 2018

Thought Leadership Boosts B2B Sales

Sure, but how do you become perceived as a leader?

Thought Leadership has become one of the most fundamental concepts of marketing and sales in the B2B technology industries. Its popularity has been growing rapidly over the years.

Mikko Nurmimaki is a technology marketing entrepreneur and the founder of Grip marketing and PR agency.

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Seven ways that PR can help to maximise ROI from exhibitions …Clareville PR

by on February 3, 2018

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Movers and Groovers : No more “nose bleed costs” – Harry Lang has arrrived

by on January 6, 2018

Harry Lang, formerly marketing director at Pinnacle, has launched a new added value consultancy for the gaming industry.

‘Brand Architects’ will provide bespoke brand development, channel marketing and PR services to gaming operators and B2B providers.  Lang has a wealth of experience in the sector, having also worked for the likes of WMS, bwin.party and Rank Group. [more…]

Clever PR for Warwick Rowers – their calendar is banned

by on December 5, 2017

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Sleaze blunder : Bell Pottinger expelled from trade body for South African campaign

by on September 4, 2017

The penalty follows a controversial media campaign in South Africa that "incited racial hatred".

Embattled public relations firm Bell Pottinger has had its membership of the Public Relations and Communications Association (PRCA) terminated.

In a press statement embargoed for 01:00 on Tuesday, September 5, the UK-based PRCA announced that Bell Pottinger would not be eligible to reapply for corporate membership of the PRCA for a minimum period of five years.

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Biggest PR disasters and how they could have been handled better

by on August 24, 2017

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ByBox appoints Limelight to support UK and international business growth

ByBox appoints Limelight to support UK and international business growth

by on August 2, 2017

Limelight appointed by ByBoxLondon, 2 August 2017: Specialist B2B PR and communications agency, Limelight, has been appointed by ByBox, the global leader in service supply chain and field service technology, to build its profile and support business growth strategies within the UK and overseas, among key vertical markets.

Through a targeted media relations campaign and thought leadership programme, Limelight has been tasked with educating the sector and target vertical markets on the critical role the UK’s supply chain solutions industry plays in keeping the country both moving and competitive on a global stage. [more…]

Worst in the World! : If you are a PR at Sky how do you handle this headache?

by on July 14, 2017

If you are a PR at Sky how do you handle this headache? Your answer would be appreciated. Send it to the Editor  01784 434 412  will@themarketingblog.co.uk .. Thanks

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PR : Have you been guilty of the odd social faux pas? – Hotcow

by on June 18, 2017

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