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Does the recent rash of sex scandals make the less sordid ones seem mundane?

by on November 17, 2012

Is there a new media training playbook coming for infidelity in the future?

Given that Americans are so used to seeing rather extraordinary sex scandals, are they less likely to be shocked by ordinary acts of marital infidelity?

...So all of that got me thinking: Given that Americans are so used to seeing rather extraordinary sex scandals on their televisions, are they less likely to be shocked by ordinary acts of marital infidelity?

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Larchwood Food is launching an intensive marketing campaign designed to drive consumer demand for cold pressed rapeseed oil

by on October 23, 2012

Larchwood Foods, the company behind the Mr Hugh’s brand, is announcing a significant investment in the sector. With new listings confirmed in Tesco and Asda, the firm is launching an intensive marketing campaign designed to drive consumer demand for cold pressed rapeseed oil and encourage consumers to switch from extra virgin olive oil (which currently represents 22% of the cooking oil market*).

The integrated campaign encompasses PR, digital marketing, social media and advertising and is being implemented by Suffolk based Pier Marketing, following a four way pitch. [more…]

BOTTLE teams up for growth

by on September 26, 2012

BOTTLE, the PR agency rooted in its goal to make PR accountable, through excellence, today announces its new structure and team changes, to complement the agency's growth and future aspirations. [more…]

Can’t get good PR? Four things you’re doing wrong

by on September 22, 2012

It's hard to get noticed in a crowded field of start-ups. Don't make it even harder on yourself.

Ever wonder why some small businesses get written up time and time again, but yours has trouble getting any attention at all from the media? It's hard to get noticed in a crowded field of start-ups, but some things will all but guarantee that you get ignored. If you want positive attention from the media, don't make these three mistakes:
Want to get noticed? Tell a story that’s authentic, relevant and gets results. Find out about the '12 articles, case studies, success stories plan' from theMarketingblog. Think BIG - act fast call Will Corry today 01784 434 412 for a chinwag about getting noticed.

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éclat brings home gold and silver in the BestFor PR Awards 2012

by on September 18, 2012

éclat Marketing, a B2B technology PR agency based in Surrey, is delighted to announce it has received two gold and two silver awards in the nationwide BestFor PR 2012 awards. The PR agency were granted gold awards for Regional and IT PR and silver for National and Technology PR for its exceptional track record in helping IT companies to build a strong brand and reputation in the UK market.

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PR : Designer’s nibbled tribute to British icons

by on August 18, 2012

With the London Olympics in full swing, we’ve been enjoying one London designer’s Jaffa Cake tribute to all things British.

Challenged by McVitie’s to produce some British themed creations from their Jaffa Cakes, designer Dominic Wilcox (dominicwilcox.com) did the country proud, nibbling his way through 30 boxes of Jaffa Cakes to create an edible selection of British landmarks and icons.

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New £7.5 million 360⁰ campaign drives consumer interest in Smart TV / Samsung

by on May 23, 2012

Samsung Electronics Co. UK Ltd,  has revealed its new marketing campaign for its 2012 range of Smart TVs. The £7.5 million campaign, which includes TV, Print, PR and Digital, builds on the success of last year’s hugely successful Smart TV campaign that supported Samsung’s most awarded TV range[1] and number one market position for TV overall.

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