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The marketers guide to printing .. [exclusive]

The marketers guide to printing .. [exclusive]

by on December 5, 2018

Printing is really easy! Don’t let your designer, printer or agency tell you otherwise. In this guide for marketers, we’ll cut through the jargon and simply explain everything you need to know.

Bamboozling people with technical terms to assert control isn’t anything new. As a marketer you’ll have encountered every day marketing jargon to pitch the USPs of a 360 offering with KPIs to be agreed by EOP.

FYI, printers have been doing the same thing for decades. So don’t worry about CMYK, DPI or Bleed, because all will be explained.

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FMCG news : For the first time in its 50-year history, Cadbury’s Creme Egg has gone ‘gooless’

by on January 8, 2013

New Easter prize promotion sees Cadbury Creme Eggs going ‘gooless’ for the first time

Mondelēz International  appoints PromoVeritas to handle promotional compliance and verification for the new 2013 Cadbury Creme Egg campaign: Gooless

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Hello Fresh wins HP Smart Business of the Year 2012

by on July 20, 2012

Hello Fresh (www.hellofresh.co.uk), a revolutionary new grocery delivery service, has been announced as the HP Smart Business of the Year 2012.

At the awards ceremony, in its inaugural year, UK companies were recognised for their achievements in one of six different sub- categories, with Hello Fresh receiving the overall award.  The company impressed judges with its fast growth, strong following and innovative product offering that has tapped into a lucrative and engaged market.

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