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Product Sampling with Hotcow

Hotcow talks about the first principle of guerrilla marketing

Hotcow talks about the first principle of guerrilla marketing

by on June 9, 2019

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The first principle of guerrilla marketing warfare is to “abandon conventional military tactics.” In doing so, the strategy favours the element of surprise and lends a competitive advantage to those willing to think outside of the box.

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What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? / Sally Durcan, Hotcow

by on April 9, 2015

Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.

And many other brands are following suit.

Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]