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How printed tote bags can enhance your marketing efforts

How printed tote bags can enhance your marketing efforts

by on February 6, 2019

Successful marketing departments recognise the importance of effective marketing strategies.

Are you aspiring to become one of the most successful marketing departments regarding your products and services?

The high chances are that you tried most of the popular marketing strategies such as online marketing, door-to-door visits, and television advertisements among others.

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Why promotional mugs should be a part of any branding strategy

Why promotional mugs should be a part of any branding strategy

by on January 24, 2019

Every successful business has in some way implemented a branding strategy that works.

The primary purpose of branding is to increase customer recognition of a company's name and to make consumers link that name to a particular image or idea.

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6 ways you can use promotional products to increase sales

6 ways you can use promotional products to increase sales

by on January 21, 2019

Should a business use promotional products? Do they work?

The benefits of using promotional products for a company can never be overemphasised because they offer materials that enable the understanding of your products by potential clients. So, how can you use promotional products effectively?

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Sales of promotional products in the UK are worth a staggering £840 million per annum

by on September 2, 2014

Promotional Products Week 15th – 19th September 2014

  • Promotional Products Week (PPW) #PPWeek will take place from the 15th-19th September 2014. This follows on from its inaugural launch in 2013 which proved highly popular and a resounding success
  • The ‘Week’ will showcase promotional merchandise at its best highlighting its essential role in the marketing mix and explaining why it’s continually used by marketers keen to make an impact on end users
  • Sales of promotional products in the UK are worth a staggering £840 million per annum

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It’s a smartphone stand – so why should you consider the Standeazy phone stand as a corporate gift?

by on August 30, 2014

"I was wondering if there was a chance to mention a promotional gift which is unusual but very well received by exhibitors or those holding a conference or corporate event looking for a giveaway that does not end up in the bin.

Standeazy is a credit card sized smartphone stand @standeazy that can be customised with a logo on the tab and a bespoke backing card …"

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“A promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored”

by on August 27, 2014

By Gordon Glenister, Organiser of Promotional Products Week 2014 and Director-General of the British Promotional Merchandise Association

The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.

But, as recent World Cup fever has shown, consumers still love a freebie and the UK, and indeed the world has been awash with face paint, hand clappers, horns, squeezy footballs and the like. After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement– and World Cup promotional merchandise - was everywhere. [more…]