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Promotional guerrilla marketing campaigns

Hotcow talks about the first principle of guerrilla marketing

Hotcow talks about the first principle of guerrilla marketing

by on June 9, 2019

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The first principle of guerrilla marketing warfare is to “abandon conventional military tactics.” In doing so, the strategy favours the element of surprise and lends a competitive advantage to those willing to think outside of the box.

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Blunders : Promotional guerrilla marketing campaigns that have run amok … Hotcow

by on March 12, 2016

Promotional giveaways are everywhere. They’re in your office, in your home, and in your car. Many things that you see every day and don’t even think about are promotional products.

The reason they’re everywhere is that we all love getting something for nothing. And this is precisely why promotional giveaways are such a popular guerrilla marketing tactic for businesses.

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