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5 ways brands can use “Great British Bake Off” to increase sales

5 ways brands can use “Great British Bake Off” to increase sales

by on August 25, 2016

Great British Bake Off (GBBO) returns to the screens , and with last year’s average viewer numbers hitting over 12m people, there is huge opportunity for forward-thinking brands to increase their presence, sales and audience reach. [more…]

Attracting attention with an on-pack promotion / Dawn Dean, Protravel

by on September 30, 2014

How brands can differentiate themselves from the competition without lowering prices

By Dawn Dean, senior account manager at Protravel

How to catch consumer’s attention in supermarkets is an ongoing challenge for FMCG brands.  Money-conscious behaviour that came about because of the recession is now entrenched for many and as a result some brands are continuing to promote on price for fear of losing sales.

‘Buy one, get one free’, ‘50 per cent off’, or ‘25 per cent extra free’ all attract the attention of consumers during those few seconds when they are at the supermarket shelf making decisions about what to put into their trolley, but these all cost the brand money and ultimately devalue it  .www.protraveluk.co.uk

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P&MM London – the first ever promotions centre dedicated solely to assisting marketing agencies

by on July 29, 2013

P&MM Sales Promotion has launched P&MM London, the first promotions centre dedicated to assisting marketing agencies looking to develop campaigns that will drive consumer behaviour for brands at the point of purchase.

www.protraveluk.co.uk
www.filmology.co.uk
www.fotorama.co.uk

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All about … “Smooch”, Next Generation Snacks, Result Marketing Group, P&MM, David Pearson

by on May 15, 2013

Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.

The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format. Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ - achieving both shelf impact and consumer imprint.

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Travel rewards, incentives / Destinations that are making a comeback

by on February 25, 2013

Destination: Comeback!

Brands looking to entice and engage their consumers with interesting and unusual travel prizes in 2013 should consider destinations that are making a comeback advises Protravel, the UK’s leading provider of travel rewards, incentives and prizes. http://www.protraveluk.co.uk/ [more…]

New ATOL certificate scheme comes into force today

by on October 2, 2012

Brands using Protravel to supply travel rewards, incentives and prizes for their consumer promotions and employee schemes can be confident that they comply fully with the new ATOL certificate regulations that come into force today, giving them and their prizewinners complete peace of mind.

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Festive promotional prizes from Protravel

by on August 23, 2012

Protravel, the UK’s leading provider of travel rewards, incentives and prizes, has created a series of prizes that are perfect for brands looking to bring some Christmas cheer to their promotions and stand out during this most competitive season when advertising increases, prices are slashed and special offers are launched almost daily.

These include:

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Protravel appoints Chloe Mearns as Business Development Executive

by on July 16, 2012

Protravel, the UK’s leading provider of travel rewards, incentives and prizes, has expanded its team with the appointment of Chloe Mearns as Business Development Executive.

Chloe joins from Global Radio where she was an Account Manager with responsibility for new business generation and maintaining existing client relationships. She has also worked for Thomas Cook and so brings with her a combination of both sales and travel knowledge. [more…]

“A promotional prize that is handled incorrectly can leave a lasting bad impression” / Graham Howarth

by on June 10, 2012

Travel promotions remain popular with consumers as many continue to feel the pinch and are having to save hard to be able to afford the annual holiday, which is something they still want and aspire to in these challenging times. http://www.protraveluk.co.uk/

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Comment : “In the run up to 2012 the competition to stand out from the crowd will be fierce” / Protravel

by on May 17, 2012

Graham Howarth of Protravel comments ... At last we are seeing some creative thinking from non-sponsors of London 2012 such as Subway and FedEx looking to capitalise on the event and the feel-good factor it is expected to bring without paying for official endorsements and without breaking the rules.  But we have yet to see many creative promotional ideas from such brands linked to their advertising campaigns.

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