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Buzzoole launches the industry’s first ever benchmarking report

Buzzoole launches the industry’s first ever benchmarking report

by on February 6, 2019

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.

It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.

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Is this chap one of the country’s most famous pie connoisseurs

by on February 22, 2017

UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role.

Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal's 2-0 FA Cup victory on Monday.

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PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by on January 1, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.

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25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time – enjoy

by on September 5, 2016

25 greatest publicity stunts of our time

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.

Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.

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Events : Only a few days left until SMX London 2015!

by on May 15, 2015

Only a few days left until SMX London 2015! Get ready for the Search Marketing Event of the year from 20-21st May. Late sign-ups are still possible! See you all next week!

Posted by SMX London on Friday, 15 May 2015

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Save the Dates – SMX London 2015 will take place 20-21 May

by on December 14, 2014

SMX London: Something For Everyone

Whether you’re a web designer, developer, in public relations, advertising or traditional marketing, it’s imperative for you to maintain your on-going education in search marketing and its ever-changing ways.

And as organizations integrate online and offline marketing, it’s crucial to understand how search fits in with the “big picture,” not only contributing to enhanced brand exposure but in many cases paying for itself via measurably improved ROI. [more…]

Stephanie Beadell’s SMX London link building presentation

by on November 19, 2014

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Aperol hits record sales at Waitrose

by on October 30, 2014

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.

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5 important SEO tips for small businesses

by on April 13, 2013

Kabbage writes ...

Today’s topic is search engine optimization, or SEO as it’s now better known. Search traffic is attractive to businesses of all sizes for many reasons.

But perhaps the biggest is that search traffic is “free” traffic, in that you don’t have to pay for it directly like you do other channels such as PPC, display ads, public relations and other channels.

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Twitter appoints Helen Prowse as UK communications manager

by on July 6, 2012

Twitter has announced the appointment of Helen Prowse as its UK comms director, where she will look to increase the number of new people using [more…]