Zapper the fast growing, global data insights and mobile payment platform, has adapted its Pay-at-Counter solution, currently very successful in pre-pay hospitality environments, for convenience retail outlets in the UK. This smart system allows customers a fast alternative to pay […]
Mark Cody, Senior Marketing Manager – Mobile, Tesco Mark Cody, senior marketing manager, mobile, at Tesco is speaking at Internet Retailing Expo 2014 (IRX 2014). Ahead of the event, he spoke to Internet Retailing magazine about mobile trends, innovations at Tesco
Business Consort are offering theMarketingblog’s readers a FREE 21-page social media guide to help you start generating leads and revenue from your social media efforts. Get My FREE Social Media Guide Now TheMarketingblog is pleased to announce a partnership with
78% of shoppers research online before shopping in-store, whilst 1 in 4 (24%) research on their mobile whilst in the physical store itself, reveal the findings of the Connected with Customers Report, commissioned by LivePerson. The Connecting with Customers Report
78% of shoppers research online before shopping in-store / New LivePerson Research Read More »
It’s not been a great start to 2013 for the high street. Blockbuster has followed Jessops and HMV into administration as more of the consumer goods goliaths fall by the wayside. It doesn’t appear as if the litany of failure
New research by delivery company DPD reveals that 23 per cent of people have bought goods online using their smartphone while 19 per cent have shopped online using a tablet computer. The research shows that the m-commerce trend is set
Important news about the Midata project plan for compulsory customer data According to Professor Nigel Shadbolt, the UK Government’s Information Advisor, interviewed on Radio 4’s You and Yours programme this week, the midata initiative will spur UK innovation. It will unlock
It’s always encouraging to see reports showing strong growth in physical to mobile engagement, but what we have seen in the past few months is especially exciting. That’s because not one, but four separate reports have been published recently that
Here’s a great example of how experiential marketing can be used by retailers to provide an amazing shopping experience out of store. German shoe brand Goertz created an interactive retail installation and placed in train stations where and people could
Trish Harriss, business development director at DirectionGroup writes .. As the media landscape rapidly grows and changes, marketers are having to change the way they communicate with consumers.
Case Study : “Direct mail worked well in the Tweethearts campaign from DirectionGroup” Read More »
