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Rachel Aldighieri

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

by on July 16, 2019

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

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Marriott hotel chain hit with a £99m fine .. Rachel Aldighieri, MD of the DMA comments

by on July 10, 2019

The Information Commissioner’s Office (ICO) has just announced its intention to issue a second fine this week to hotel chain Marriott for more than £99 million under the GDPR.

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GDPR :  ICO announces record fine for infringement

GDPR : ICO announces record fine for infringement

by on July 8, 2019

The Information Commissioner’s Office (ICO) has announced a fine of £183.39m issued to British Airways for infringements of the General Data Protection Regulation (GDPR).

Full details here:

The potential fine represents one of the first under the GDPR that has gone over the previous maximum of £500k – GDPR allowing for up to 4% of global turnover or €20m.

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DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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What is the true value of data? New industry campaign seeks answers

What is the true value of data? New industry campaign seeks answers

by on March 7, 2019

In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.

The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.

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Consumers receive fewer emails post-GDPR, reveals latest DMA research

Consumers receive fewer emails post-GDPR, reveals latest DMA research

by on February 27, 2019

Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes

Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.

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Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

by on March 8, 2018

 Ford is the most loved automotive brand

Consumers name Ford, Vauxhall, BMW and Audi is their most valued brands,according to DMA research

The DMA asked a panel of consumers their thoughts on the automotive brands they prefer, from manufacturers to dealers, from Audi to Volkswagen. A clear top 4 emerged with Ford, Vauxhall, BMW and Audi being named as the most loved auto brands.

Visit: https://dma.org.uk/research/customer-engagement-focus-on-automotive [more…]

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA,  Havas helia

DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia

by on October 13, 2016

MRM Meteorite leads DMA Awards nominations

MRM Meteorite leads the DMA Awards shortlist with 14,  as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.

This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.

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