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Rakuten LinkShare’s results : Cassie Colletti, Director of eCommerce, Lacoste: “Over Christmas, affiliates helped us drive online traffic and sales for consumers”

by on January 22, 2014

Cassie Colletti, Director of eCommerce, Lacoste: “Over Christmas, affiliates helped us drive online traffic and sales for consumers. With the continued growth of mobile commerce, we needed the assurance that transactions on every device would be securely and accurately attributed.

Rakuten LinkShare gave us that peace of mind and enabled us to reap the benefits of a record-breaking Christmas shopping season.”

LONDON, UK– 22nd January 2014 – Today Rakuten Marketing announces that its affiliate arm, Rakuten LinkShare, saw strong growth globally for the 2013  Christmas shopping season, (1st November to 31st December). Along with double-digit growth for goods purchased on desktops, the company also reported unprecedented growth in sales of goods bought through smartphones and tablets.

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Rakuten Marketing reveals retail marketing trends for 2014

by on December 12, 2013

A change in measurement metrics, shoppable content and engagement  will be key developments in the coming year

London, UK, 12th December 2013: The past year has seen the rapid rise of personalisation in marketing, with brands using data in increasingly sophisticated ways to develop tailored content and target customers based on their preferences and online behaviour. The amount of data available to marketers and retailers will reach critical mass in the coming year, meaning that the results and insights from new technology and campaigns implemented over the past months will give marketers and brands the insights they need to make decision based on true ROI.

Brands will need to create the perfect marketing mix to reach customers at the right time, and across every device with relevant content. In light of this, Rakuten Marketing reveals five trends marketers should be aware of for the coming year. [more…]

River Island ramps up international commerce with Rakuten LinkShare

by on July 15, 2013

River Island has recently launched its affiliate marketing campaign with leading global CPA (Cost Per Acquisition) network Rakuten LinkShare to reach online shoppers around the globe. Having had a presence on the British high street for over 60 years and with stores throughout Asia, the Middle East and Europe, the brand now embraces the international benefits of e-commerce with an affiliate marketing programme spanning the UK, US and Australia. This includes full integration with River Island’s multi-currency site.

River Island’s CPA programme, which will be managed by Biglight, will focus on working with fashion bloggers and publishers such as FashionBeans, rewardStyle and ShopStyle to offer discovery shopping experiences as well as style editorial, web exclusives and limited edition products.

The brand is working with trusted advisors at CPA network Rakuten LinkShare to promote digital content, editorial and creative video, as well as offering bloggers access to exclusive events, gifting and review opportunities.

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Luxury fashion brand Lane Crawford targets international shoppers online with Rakuten LinkShare

by on May 1, 2013

Lane Crawford, the iconic, luxury department store today begins work with leading global CPA (Cost Per Acquisition) network Rakuten LinkShare to engage with new customers on its global site, lanecrawford.com. With 163 years in Hong Kong and China, Lane Crawford is expanding its footprint to the international online shopping community in the UK, the US and Australia.

Lane Crawford is working with trusted advisors at CPA network Rakuten LinkShare to develop digital content and incentives designed to attract new customers to the international multi-currency shopping site. Lane Crawford’s CPA programme will focus on working with publishers such as Polyvore and ShopStyle to deliver social shopping and discovery shopping experiences online.

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Comment : “Online sales were up 17.8%, the fastest growth since December 2011, when they had risen by 18.5%”

by on January 8, 2013

Today's news show that figures from the British Retail Consortium highlight a boom in online spending for Christmas 2012.

Online sales were up 17.8%, the fastest growth since December 2011, when they had risen by 18.5%

Without the rise in website sales for goods other than food, spending would have fallen

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The Body Shop increases online reach with Rakuten LinkShare

by on August 9, 2012

Health and beauty brand The Body Shop has announced it is partnering with the world’s largest affiliate network, Rakuten LinkShare. The Body Shop aims to increase its presence across the web and foster relationships with consumers through Rakuten LinkShare’s comprehensive portfolio of shopping and beauty savvy publishers.

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Research : A third of men under 34 buy more clothes online than offline

by on August 9, 2012

Research from Rakuten LinkShare reveals over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs

Rakuten LinkShare, the world’s largest affiliate network, today released insights into British men’s shopping and fashion habits.* [more…]

“The idea that online shopping is for bargain-hunters has been blown out of the water now” / Mark Haviland, MD of Rakuten LinkShare UK

by on June 5, 2012

Many of us already have a view that digital is key to driving luxury sales, and as the FT reports, Altagamma, the Italian luxury goods association, and consultancy McKinsey, are launching a report into the digital luxury experience that suggests just that. [more…]

Rakuten LinkShare / UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth

by on May 21, 2012

CPA model outperforms market retail growth as Rakuten LinkShare reveals strong global network growth figures in the UK, the US, Canada and Japan

Rakuten LinkShare announced that its UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth predictions from Forrester Research, Inc, which forecast annual growth for 2012 of 11%1. [more…]