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Facial-tracking study reveals key to successful luxury advertising … Realeyes

Facial-tracking study reveals key to successful luxury advertising … Realeyes

by on November 14, 2017

Sector may be shifting away from a more aloof and elitist past

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best. [more…]

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

by on January 18, 2017

The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology.

Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.

[more…]

Movers and Groovers : Realeyes has appointed David Bilicic as their Head of Global Sales and Strategic Partnerships

Movers and Groovers : Realeyes has appointed David Bilicic as their Head of Global Sales and Strategic Partnerships

by on September 8, 2016

Emotion measurement technology firm Realeyes has appointed industry veteran David Bilicic as their Head of Global Sales and Strategic Partnerships, to accelerate their worldwide growth.

Bilicic will be based in New York, reporting to @realeyesit Realeyes CEO Mihkel Jäätma, and will be drawing on over 25 years’ experience to develop the business, with a strong focus on the US market. He is joined by John Tomchek as US-based Commercial Director, previously of Quantifind, another SaaS-based analytics platform. [more…]

MediaCom enters global emotion measurement partnership with Realeyes

by on January 12, 2016

The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.

This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.

https://www.realeyesit.com/

[more…]

Movers and Groovers : Emotion measurement tech company hires leading US government data scientist

by on August 26, 2015

A senior data science leader at the U.S. Securities and Exchange Commission has joined Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

http://www.realeyesit.com/

[more…]

Measuring people’s emotions – Realeyes makes Unilever’s top 50 start-up list

by on June 19, 2015



A company that measures people’s emotions via standard webcams as they watch video content, has been selected by Unilever as one of the top 50 start-ups in the world.

[more…]

Adknowledge integrates Realeyes emotion analytics platform into online video campaigns

by on September 9, 2014

Adknowledge, a global digital advertising company, today announced a worldwide partnership with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

Adknowledge /  @Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video campaigns the company delivers across social, mobile, apps, games and sponsored content.  Founded at Oxford University, the Realeyes platform enables marketers to make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance.  [more…]

Emotion analytics co wins AdWeek Europe’s innovation competition

by on May 7, 2014

Awards : Realeyes @realeyesit, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Industry Index Innovation Series competition launched by the Digital Media Review in partnership with Advertising Week Europe.  http://www.realeyesit.com/

The competition, in which marketers from around the world participate, showcases break-through global marketing technologies as rated by their clients; Realeyes beat 80 participating technologies to win.

More from theMarketingblog on Realeyes. [more…]

Ipsos and Realeyes agree global deal for facial coding

by on April 10, 2014

Ipsos  @IpsosMORI has announced a global agreement with London-headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics.

Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.

Realeyes @realeyesit video analytics are facilitated through regular web or mobile cameras capturing consumer response among consenting viewers.

Emotions are recorded in real-time to provide brands with analysis for profiling universal emotions using machine learning software, as well as physiological measures for attention and heart rate.

Web sites: www.realeyesit.com and www.ipsos.com . [more…]