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Smartphone shopping in-store – connecting digital commerce with bricks and mortar / Dan Hartveld, Red Ant

by on April 16, 2013

Dan Hartveld, Red Ant’s technical director writes  ..  As mobile continues to be a hot topic for everyone – tech pundits, brands and industry mavens – there’s still a question over exactly how consumers use their smartphones when they’re out shopping. We all think they’re doing it, we feel in our collective gut that they’re going to do more of it as digital commerce and multichannel experiences get better.

But are consumers actually getting out their smartphones in-store and using them to compare, share and buy?

The short answer is yes, they are – but it’s currently a fringe activity which has yet to realise its full potential as a revenue driver. [more…]

Trust, Tradition and Transactions: Digital adventures in China / Dan Mortimer, CEO of Red Ant

by on February 23, 2013

(Guest Post by Dan Mortimer, CEO of Red Ant)

As Chinese New Year celebrations draw to a close, it is a great opportunity to reflect on what the Year of the Snake could mean for UK businesses looking to take advantage of the huge market potential in China.


Using digital to drive high street footfall and keep customers loyal for longer / Dan Mortimer

by on January 22, 2013

By Dan Mortimer, CEO of Red Ant

With the demise of Blockbuster, HMV and Jessops, once again chatter moves to the death of the high street.

The mistake here is in continuing to see the emergence of digital as the demise of offline experiences, instead of recognising how high street brands can use digital to not only optimise all other marketing activities, but also drive footfall and optimise the in-store experience. [more…]