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Research : Smartphones now twice as popular as PCs for going online …Verto Analytics

Research : Smartphones now twice as popular as PCs for going online …Verto Analytics

by Will Corry on September 20, 2017

Dr. Hannu Verkasalo, Verto Analytics’ CEO

Smartphone use is most dominant between 8-11am. Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day.

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Verto Analytics, @VertoAnalytics a research company that tracks which devices nearly 5,000 UK adults use to go online, showed that smartphones account for 57% of people who go online, whilst traditional PCs account for 27% and tablets 16%. Dr. Hannu Verkasalo, Verto Analytics’ CEO, says, “Mobile’s dominance at every hour of the day is a change from recent years when desktop PCs tended to be the most popular device for going online during the middle hours of the day and in the middle part of the evening.”

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Important lessons for women starting a business in their 40′s

Important lessons for women starting a business in their 40′s

by Will Corry on September 11, 2017

Some people think that being 40 means you’re over the hill, but many women today are proving that life truly begins at 40. Instead of slowing down, they make drastic changes and reinvent themselves.

It’s now quite common to see women launching a business venture at this age. They say it’s intensely intimidating, and even reckless to a certain degree, but they go ahead with it because the prospect of success is just too great to pass up.

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Research : Consumers sick of interruptive mobile ads

Research : Consumers sick of interruptive mobile ads

by Will Corry on September 8, 2017

Pop-ups and ads that sit in middle of page are most annoying formats

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

People regard pop-up ads (cited by 28% of respondents) as the most annoying mobile formats, closely followed by ads that sit in the middle of the screen (26%), along with ads that delay the page loading (18%) – all of which interrupt content being consumed. In contrast, ads which compete for attention, such as those that move down the page alongside the content (13%) or sit at the top and bottom of the page (8%) are much less annoying.

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Contact centre technology research finds businesses are failing to keep up with customer expectations

Contact centre technology research finds businesses are failing to keep up with customer expectations

by NewVoiceMedia on September 6, 2017

New research from NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology, reveals that many UK businesses lack the contact centre capabilities to meet customer expectations.

For more information about NewVoiceMedia and to download the full research report, visit www.newvoicemedia.com.

The study, conducted by global market research firm Opinion Matters, exposes significant gaps between customer preferences and reality, and suggests that businesses across many different sectors are missing out on opportunities to enhance their customer contact centres with technology that could improve the customer experience, help retain existing customers and acquire new business. [more…]

Breaking research : Retail to drive UK digital ad spend through 2018

by Will Corry on August 30, 2017

The UK's largest industry sector for digital ad spending—retail—will drive the country's overall digital ad spending gains through 2018, according to eMarketer's first ever forecast of cross-industry UK ad spend. But retailers won't be alone in upping digital investment.

Among the five industries in the UK tracked by @eMarketer automotive, consumer packaged goods (CPG) and consumer products, financial services, retail and travel—retail will continue to lead in share of overall digital ad spend through 2018, aided by the largest spending gains among industries both this year and next.

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Research : Household cost-cutting hits two-year high

Research : Household cost-cutting hits two-year high

by Will Corry on August 18, 2017

Buying cheaper grocery brands is most popular way to save money

The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.

Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.

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Health : Why living in the north raises the risk of dying by a fifth

by Will Corry on August 8, 2017

Why living in the north raises the risk of dying: Chance of death before the age of 75 rises by a FIFTH if you live in one of five regions

  • A study found their risk of death before the age of 75 was 20 per cent higher
  • University of Manchester researchers said results told ‘tale of two Englands’
  • Over the past 50 years the North saw 1.2million extra premature deaths

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New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

by Clare on August 2, 2017

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds.

The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed brands achieved a ‘good’ rating when it came to mobile download speeds.

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Public Speaking : Are your workers having a confidence crisis? New study reveals how confident we really are

Public Speaking : Are your workers having a confidence crisis? New study reveals how confident we really are

by Will Corry on July 21, 2017

There are certain situations in which we feel confident, and others that we feel less confident, more vulnerable and nervous. Public speaking is a large part of a lot of our jobs.

Whether it is speaking to 10 colleagues or clients in a meeting, to over 100 people at a conference or event. But is public speaking something we feel confident in?

A new survey from public speaking experts Speakers Corner has revealed that more men feel nervous about public speaking than women (32% of men as opposed to 28% of women).

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Netflix earnings call: user & engagement trends … contextual data from Verto

Netflix earnings call: user & engagement trends … contextual data from Verto

by Will Corry on July 18, 2017

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion.

However, Netflix is a subscriber additions story more than earnings and revenue numbers per se. For the June quarter, Wall Street is currently expecting Netflix to have added 630,000 subscribers stateside and 2.6 million new subscribers overseas. Last year, at the same quarter, Netflix added 162,000 subscribers domestically.

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