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New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

by on December 7, 2018

New research from NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, reveals that three-quarters of consumers prefer to have their customer service inquiries handled by a live agent over self-service options or a chat bot.

Chat bots can provide customers with quick answers to frequently asked questions or issues, and the survey notes the benefit of chat bots for certain interactions, such as 24/7 service.

When it comes to handling sensitive financial and personal information, however, most customers are more comfortable with a live agent, and just 13 percent say they’d be happy if all service interactions are replaced by bots in the future.

For further information, download the research whitepaper at www.newvoicemedia.com

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Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

by on December 7, 2018

The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.

With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.

We have collected over 300 articles on shopping >>>>>

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Research : University of Cumbria recognised in ‘UK’s Best Breakthroughs’

Research : University of Cumbria recognised in ‘UK’s Best Breakthroughs’

by on December 6, 2018

University of Cumbria research into cases of male domestic abuse is listed in the ‘UK’s Best Breakthroughs’ for having a significant impact on people’s everyday lives.

The list compiled by Universities UK, the umbrella group for UK universities, is part of the ‘MadeAtUni’ campaign launched today.

The aim is to change public perceptions of universities and bring to life the difference they make to people, lives and communities across the UK.

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Travel brands in trust crisis thanks to fickle holidaymakers

Travel brands in trust crisis thanks to fickle holidaymakers

by on December 5, 2018

As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.

In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.

The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.

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Research : The worst side of recruitment for market research is like dating in the pre-internet age

Research : The worst side of recruitment for market research is like dating in the pre-internet age

by on October 15, 2018

Casting a Light on recruitment for research   

By Jhanne Litson. Head of Casting for Flamingo Strategic Insight Agency

It could be said that the worst side of recruitment for market research is like dating in the pre-internet age: lots of fishing in the same murky pools, armed with endless lists of requirements, and ultimately resulting in forced, fruitless conversations. 

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New study finds uncertain rewards motivate consumers to make repeat purchases

New study finds uncertain rewards motivate consumers to make repeat purchases

by on September 14, 2018

Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.

While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviours.

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New Research : Which company branding has stood the test of time?

New Research : Which company branding has stood the test of time?

by on August 11, 2018

Britain’s favourite logo is Coca-Cola’s, according to a new poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.

It’s so popular the logo can commonly be found on fashionable clothing items, homeware and other desirables - while vintage items featuring the logo can sell for thousands of pounds. Second spot was secured by US fast-food chain, McDonald’s - ahead of Disney’s Mickey Mouse silhouette logo in third and Cadbury’s logo in fourth.

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Flamingo Brexit anniversary study finds Britain to be ‘a wounded and rudderless place’

Flamingo Brexit anniversary study finds Britain to be ‘a wounded and rudderless place’

by on August 2, 2018

Global strategic insight agency Flamingo’s report, The Illusion of Democracy, prepared for the Sunday Times, has found the country to be wounded and disillusioned.

Launched to coincide with the second anniversary of the EU referendum, the report, based on in-depth interviews with people across Britain (a mix of leave and remain voters, EU nationals and young people who were not old enough to vote at the time), it shows that the polarising jubilation, devastation and relief seen in the immediate aftermath of the vote has now given way to a more united sense of frustration, disillusionment and potentially dangerous cynicism towards mainstream politics.

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New Research : Hospitality leads digital transformation of luxury category …  Zenith

New Research : Hospitality leads digital transformation of luxury category … Zenith

by on May 14, 2018

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.

Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017.

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Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

by on April 23, 2018

The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.

Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.

Click here >>>> to book your place.

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