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New Research : Hospitality leads digital transformation of luxury category …  Zenith

New Research : Hospitality leads digital transformation of luxury category … Zenith

by on May 14, 2018

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.

Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017.

[more…]

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

by on April 23, 2018

The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.

Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.

Click here >>>> to book your place.

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Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

by on March 21, 2018

IAB UK research from more than 1200 UK online adults reveals that ‘fit for purpose’ ads significantly increase brand metrics for advertisers

The IAB UK today released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – those optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted.  [more…]

Kantar & IAB: digital ads raise brand awareness by 12%

Kantar & IAB: digital ads raise brand awareness by 12%

by on March 16, 2018

The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. 

In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017.

The metrics used in the analysis measured the effectiveness for four main marketing objectives - awareness, brand perception, education and sales intent across each of the campaigns. [more…]

Women for Women : Princess Diana beats the Virgin Mary to be named the nation’s ideal mother

by on March 9, 2018

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Research Infographic : What are senior marketing leaders working on for 2018?

Research Infographic : What are senior marketing leaders working on for 2018?

by on March 7, 2018

We decided at theMarketingblog that we would feature infographics more often in future issues. So we are delighted to announce our first Infographic of the Month Award.

It is a research one which takes the top spot. Very useful stats, a great layout and a worthwhile subject means they will be celebrating this March at the GDS Group.  Enjoy .....

[more…]

Entrepreneurs … Number of budding entrepreneurs plummets

Entrepreneurs … Number of budding entrepreneurs plummets

by on March 5, 2018

The number of budding entrepreneurs in Britain wanting to launch their own businesses has plummeted, research reveals.

Just 14pc of Britons want to start a company, down from 39pc three years ago, according to the survey conducted by high street lender NatWest. [more…]

Adjust releases benchmarks report – Google to dominate app downloads in 2018

Adjust releases benchmarks report – Google to dominate app downloads in 2018

by on March 1, 2018

  1. Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:

    • Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
    • Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
    •Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
    • 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
    • Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
    • By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.

[more…]

Samsung, Ralph Lauren and Intel top 3 brands most associated with the Winter Olympics … Amobee

by on February 26, 2018

Brands Most Associated With The Olympics

Ranking of the brands with the most Olympics related digital content engagement between February 9-25, 2018.

  1.   Samsung
  2.   Ralph Lauren
  3.   Intel 
  4.   McDonald's
  5.   Nike 
  6.   Hyundai
  7.   Visa
  8.   Toyota 
  9.   Under Armour 
  10.   Omega

[more…]

Research : The polls are giving the Conservatives hope, but Jeremy Corbyn’s not worried

Research : The polls are giving the Conservatives hope, but Jeremy Corbyn’s not worried

by on February 15, 2018

Under Ed Miliband, the Labour Party’s private polling – particularly surveys that reflected poorly on the leader – was restricted to a small circle of intimates who worried about it intensely in private and dismissed it in public.

Under Jeremy Corbyn, the distrust of polling is sincere. The Labour leader has never liked market research or focus groups, and his aversion to both was only bolstered by the general election campaign in 2017, not least because the party’s own pollster, BMG Research, called the result wrong. [more…]