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New Research : Apple and Google maintained their standings as the top two most relevant brands in the UK

by on October 18, 2017

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today.

Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

The complete results across regions can be found here. [more…]

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

by on October 12, 2017

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

Infographic : Economies adopting the most cashless technology .. Forex Bonuses

Infographic : Economies adopting the most cashless technology .. Forex Bonuses

by on October 6, 2017

Key points from the study include;

  • Oh Canada - The North American country beat out their US neighbours to take the top spot - mostly due to the high percentage of payments already being completed through cashless methods.
  • UK in Top 3 - With Sweden in 2nd place, the UK rounds out the top 3 with a high number of citizens there being ready to embrace mobile payment services.
  • China Not Dominating - Surprisingly the Asian superpower falls just outside the top 5. Whilst they have strong scores for many metrics they were lat down by their lack of credit card usage and a high remaining prevalence for cash payments.

[more…]

Testing : Is ketchup healthy?

by on October 3, 2017

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Not all research needs to come with an eye-watering price tag

by on September 30, 2017

Startup culture has embedded the idea that budgets don’t need to be sky high to get great results. Companies big and small are learning that not all research needs to come with an eye-watering price tag.

Marketing Week explores six ways marketers can make the money work harder when it comes to exploring the market, without sacrificing quality.  [more…]

Executive Health : A perfect night’s sleep needs comfy pyjamas

Executive Health : A perfect night’s sleep needs comfy pyjamas

by on September 27, 2017

Going to bed alone at 10.39pm wearing your comfy pyjamas will allow you to get the perfect night's sleep. Reading a book, having two pillows and curling up on your right hand side will also help you feel refreshed in the morning, a survey suggests.

[more…]

Research : Smartphones now twice as popular as PCs for going online …Verto Analytics

Research : Smartphones now twice as popular as PCs for going online …Verto Analytics

by on September 20, 2017

Dr. Hannu Verkasalo, Verto Analytics’ CEO

Smartphone use is most dominant between 8-11am. Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day.

Watch the short summary video

Verto Analytics, @VertoAnalytics a research company that tracks which devices nearly 5,000 UK adults use to go online, showed that smartphones account for 57% of people who go online, whilst traditional PCs account for 27% and tablets 16%. Dr. Hannu Verkasalo, Verto Analytics’ CEO, says, “Mobile’s dominance at every hour of the day is a change from recent years when desktop PCs tended to be the most popular device for going online during the middle hours of the day and in the middle part of the evening.”

[more…]

Important lessons for women starting a business in their 40’s

Important lessons for women starting a business in their 40’s

by on September 11, 2017

Some people think that being 40 means you’re over the hill, but many women today are proving that life truly begins at 40. Instead of slowing down, they make drastic changes and reinvent themselves.

It’s now quite common to see women launching a business venture at this age. They say it’s intensely intimidating, and even reckless to a certain degree, but they go ahead with it because the prospect of success is just too great to pass up.

[more…]

Research : Consumers sick of interruptive mobile ads

Research : Consumers sick of interruptive mobile ads

by on September 8, 2017

Pop-ups and ads that sit in middle of page are most annoying formats

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

People regard pop-up ads (cited by 28% of respondents) as the most annoying mobile formats, closely followed by ads that sit in the middle of the screen (26%), along with ads that delay the page loading (18%) – all of which interrupt content being consumed. In contrast, ads which compete for attention, such as those that move down the page alongside the content (13%) or sit at the top and bottom of the page (8%) are much less annoying.

[more…]

Contact centre technology research finds businesses are failing to keep up with customer expectations

Contact centre technology research finds businesses are failing to keep up with customer expectations

by on September 6, 2017

New research from NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology, reveals that many UK businesses lack the contact centre capabilities to meet customer expectations.

For more information about NewVoiceMedia and to download the full research report, visit www.newvoicemedia.com.

The study, conducted by global market research firm Opinion Matters, exposes significant gaps between customer preferences and reality, and suggests that businesses across many different sectors are missing out on opportunities to enhance their customer contact centres with technology that could improve the customer experience, help retain existing customers and acquire new business. [more…]