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Research : The polls are giving the Conservatives hope, but Jeremy Corbyn’s not worried

Research : The polls are giving the Conservatives hope, but Jeremy Corbyn’s not worried

by on February 15, 2018

Under Ed Miliband, the Labour Party’s private polling – particularly surveys that reflected poorly on the leader – was restricted to a small circle of intimates who worried about it intensely in private and dismissed it in public.

Under Jeremy Corbyn, the distrust of polling is sincere. The Labour leader has never liked market research or focus groups, and his aversion to both was only bolstered by the general election campaign in 2017, not least because the party’s own pollster, BMG Research, called the result wrong. [more…]

Research : “The New Energy Context” … insight engineers

Research : “The New Energy Context” … insight engineers

by on January 31, 2018

Traditional internal combustion powered vehicles account for over 95% of the UK & European market. 

Read the full report...

Until recently a fringe choice, the reality of electric plug-in vehicles soon becoming more mainstream was given a major prompt when GB & France governments announced this summer that no new petrol-only or diesel powered cars & vans will be sold after 2040 and both Germany and The Netherlands announced they were aiming for an earlier timing.

insight engineers  regularly cover and publish topics of interest to their clients and prospects. [more…]

Research : 30% of CMOs will be let go – are you one of them?

by on January 22, 2018

Exclusive Download

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.

In the age of customer, the CMO position has risen in complexity and grown in prominence. The expansion of the CMO role will force a redefinition of the way the marketing function operates and the CMO’s assumption of a larger role as the custodian of the customer experience. [more…]

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

by on January 17, 2018

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany.

The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web ​browsers, ​will ​now ​provide ​marketers ​independent ​and ​comprehensive cross-device ​measurement ​of ​advertising ​audiences ​on ​YouTube ​across ​computer ​and ​mobile devices. ​

[more…]

Healthy eating and “big nights in” drive 2017s fastest-growing groceries

Healthy eating and “big nights in” drive 2017s fastest-growing groceries

by on December 15, 2017

There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine.

[more…]

Shopper purchasing confidence hits lowest level in over two years

Shopper purchasing confidence hits lowest level in over two years

by on December 8, 2017

The number of British shoppers feeling positive about making purchases has hit its lowest level since the second quarter of 2015, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.

Less than half (47%) felt now is a good time to buy things they may want or need over the next year – a figure that has been steadily dropping since just after the Brexit vote, when it stood at 53%.

[more…]

‘Fresh’ Research on Millennial Men  ….  Engage Research

‘Fresh’ Research on Millennial Men  ….  Engage Research

by on December 2, 2017

Two thirds of Millennial Men feel brands are important as a way of expressing themselves, new research finds

A new study into the hopes and aspirations of so-called Millennial Man - those born between 1987 and 2000 – has found that more than two thirds feel ‘brands’ are important as a way of expressing themselves to others, a majority feel they are unlikely to ever afford a house of their own and are desperate to earn a high salary when young to have enough to support their older self and family. .. Engage Research  [more…]

Exclusive : Never mind the data……………it’s all about the people

Exclusive : Never mind the data……………it’s all about the people

by on November 23, 2017

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]

Research Movers and Groovers : Future Thinking’s Adele Gritten has taken sole charge as UK managing director

by on November 11, 2017

[more…]

New Research : Apple and Google maintained their standings as the top two most relevant brands in the UK

by on October 18, 2017

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today.

Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

The complete results across regions can be found here. [more…]