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Opening a restaurant business? Here’s how to get prepared

Opening a restaurant business? Here’s how to get prepared

by on September 3, 2019

The constant shift in demographics and lifestyles are driving the surge in food-service businesses.

Consumers nowadays barely have the time or inclination to cook. They want the flavor of nice bread without the hassle of baking; they want tasty meals without dishes to wash.

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KFC selects Inspired Thinking Group and SECC for annual conference

KFC selects Inspired Thinking Group and SECC for annual conference

by on October 25, 2016

Kentucky Fried Chicken (KFC) has chosen agency Inspired Thinking Group to host its Annual Regional Managers Conference in early 2017, at the Scottish Exhibition and Conference Centre (SECC).

More than 1000 managers from all 850 of KFC’s UK restaurants will gather at the Glasgow-based venue. Meanwhile, the SECC has also announced it will also host the Arbonne Advantage Conference in autumn 2017, where around 2,500 delegates will gather over two days. [more…]

“Vote Rump for GBK’s burgers”  / YOU Agency

“Vote Rump for GBK’s burgers” / YOU Agency

by on October 3, 2016

YOU Agency’s latest advertising campaign for Gourmet Burger Kitchen (GBK) has gone live nationwide. The new ‘Vote Rump’ campaign, which was developed, planned and booked by the integrated advertising agency, aims to reinstall the belief and perception that GBK is the original premium burger joint in the UK, by tapping into the global hot topic of the U.S presidential election.

YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. [more…]

Digital loyalty solution :  Zapper’s smart payment solution enables stores to instantly understand and reward shoppers

Digital loyalty solution : Zapper’s smart payment solution enables stores to instantly understand and reward shoppers

by on May 26, 2016

Zapper the fast growing, global data insights and mobile payment platform, has adapted its Pay-at-Counter solution, currently very successful in pre-pay hospitality environments, for convenience retail outlets in the UK.

This smart system allows customers a fast alternative to pay for their items and gain immediate digital rewards. Zapper also saves stores valuable time and resources, providing instant customer data.

With an incredibly simple, reliable and robust solution, already proven globally, Zapper enables shoppers to open the app, scan a unique QR code at till point to quickly pay then leave starred rate and review feedback, instantly visible to the retailer. QR codes, although having been around for many years, are acknowledged by many, even retail behemoths such as Walmart, Shell & Tesco have developed apps, also using QR codes. [more…]

The Saucy Fish Co. named World’s #1 seafood brand

by on April 22, 2016

Amaze, the leading digital marketing, technology and commerce agency is pleased to announce that its client The Saucy Fish Co. has been voted the number one seafood brand in the world.

The Grimsby based ‘CoolBrand’ was judged against 19 other leading seafood brands from across the world, including Young’s, Trident, Bumble Bee, Gorton’s and Iglo as part of the IntraFish Seafood Branding Report 2016.

Branding experts from revered US food marketing organisation, The Food Group, analysed 20 of the top consumer seafood brands to measure the strength of each. Each brand was scored on their branding, logo, digital presence and website. Saucy Fish was the clear winner, scoring highest in all but one of the categories.

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Research : “5 Things You Need Before Starting Your Own Restaurant”

by on October 29, 2015

Opening a restaurant can be exciting, especially if you're a chef who loves sharing your culinary creations with everyone. But no one ever said that running a restaurant is easy.

Continue reading to learn a few of the things you'll need before starting a restaurant so you can ensure its success. All graphics by Shutterstock.

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Video : Who is the cute “I’m The Boss” girl in the ….

by on May 3, 2014

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Whitbread announces ‘new look’ trial restaurants for Beefeater

by on September 24, 2012

Whitbread is to trial some ‘new look’ Beefeater restaurants as part of an ongoing R&D project for the brand.

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