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Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

by on April 27, 2019

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

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Foodservice delivery growth to be facilitated by branded drones

Foodservice delivery growth to be facilitated by branded drones

by on April 25, 2019

Latest from  Hospitality & Catering News : Delivery of food orders is the industry’s fastest-growing channel and its extensive use of technology means it is also the most innovative reports NPD Group

There were 755 million delivery visits in the year ending December 2018, an increase of 210 million or 39% since YE December 2015.

Read MORE >>>>>>>

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New report reveals how to make money from Membership Economics™

New report reveals how to make money from Membership Economics™

by on April 23, 2019

Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’

New research from international growth strategy experts Manifesto Growth Architects has revealed that 70 per cent of businesses believe that membership and subscription models hold the key to future commercial growth and expansion, yet very few are harnessing its potential.

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About Superdry, DFS, Sofology, Primark and Disney

by on March 15, 2019

Superdry founder Dunkerton sets out case for comeback

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Custom product labels for businesses of all shapes and sizes [Exclusive]

Custom product labels for businesses of all shapes and sizes [Exclusive]

by on February 22, 2019

Product labels plays a pivotal role in any product’s marketing and advertisement mix and it is pretty important to a brand’s identity and perceived integrity not to rush or scrimp on them.

That little bit of extra quality on your print finish can make all the difference. The cost implications of opting for premium label printing over a cheaper service are not significant.

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How traditional retail businesses can use market to survive in a world dominated by online shopping

How traditional retail businesses can use market to survive in a world dominated by online shopping

by on December 22, 2018

Retail Pointers

Traditional retailers should consider implementing the following strategies to stay competitive in today's complex and ever-changing retail environment:

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Notonthehighstreet announces two pop-ups for Christmas 2018

by on November 6, 2018

Latest

Notonthehighstreet has today announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018.

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How to turn bargain hunters into loyal customers during Black Friday and the January sales

How to turn bargain hunters into loyal customers during Black Friday and the January sales

by on November 6, 2018

By Sylvia Jensen, VP of EMEA marketing, Acquia

Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday in November instead.

Traditionally, this time of year proves to be rather lucrative for retailers, as they experience big spikes in sales around Black Friday, Cyber Monday, the Boxing Day sales and the January sales.

Black Friday alone last year accounted for an 8% increase in spending compared with the previous year, with retailer John Lewis describing the event as “one of its most successful days”. [more…]

Making online lingerie shopping much more intimate and stress-free

Making online lingerie shopping much more intimate and stress-free

by on October 22, 2018

NEW.... figleaves.com is making online lingerie shopping much more intimate and stress-free with personalised customer experiences.

The ecommerce brand is partnering with RichRelevance, the global leader in omnichannel personalisation, to recommend seasonal products for customers selected from thousands of options available on the website.  [more…]